Troy University to launch redesigned Web site

Posted: Wednesday, 10 February 2010

TROY, Ala.—Troy University on Monday, Feb. 15, will unveil its newly redesigned Web site, which will make information more easily accessible to prospective and current students and others and also will include several new features.

The redesign of the site (troy.edu) has been an ongoing project over the last two years and involved input of more than 35 members of the University’s staff and administration. At least 14 IT personnel have been responsible for moving the majority of content into the new design and approximately 25 University staff will be directly involved in the update process.

Dr. John Schmidt, senior vice chancellor for advancement and external relations, said the collaborative effort has yielded a major improvement for the University.

“The Web provides our best and biggest opportunities to share Troy University with the world,” Dr. Schmidt said. “It is vitally important that we continue to put our best foot forward worldwide through our Web presence and I believe in this redesign process we have done just that. Chief Technology Officer Greg Price, members of our Information Technology team and all those involved in this redesign have gone to great strides to ensure that the Troy University story is presented in an easily accessible and informative way. We greatly appreciate the effort of all those involved have put into this project.”

Price said providing easy access to information was one of the primary goals of the redesign.

“The major design changes allow significant focus on prospective and existing students,” Price said. “Since troy.edu is our primary marketing tool, we realized that we needed to update the homepage to provide easy access to the information those audiences would be looking for.”

Among the new features offered through the site are the inclusion of social media links for Troy University, improved navigation, enhanced SOS emergency notification information, video capabilities and Active Admissions, a tool for recruiting students.

The use of Active Admissions will enhance the University’s ability to serve prospective students and applicants, according to Buddy Starling, dean of enrollment management.

“I believe that with the implementation of Active Admissions it will truly revolutionize the way we do business in enrollment management,” Starling said. “It allows us to operate with a greater level of efficiency and to be more responsive to both prospects and applicants. We are entering a higher competitive arena with the implementation of this technology.”