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MKT |
3361 |
Principles of Marketing (3) |
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A managerial focus on the external environments and decision elements of marketing (promotion, price, product, distribution) faced by marketing management at the corporate and entrepreneurial levels of business.
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MKT |
3362 |
Advertising (3) |
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The planning, creation, utilization, and place of advertising programs, media use, and research to support marketing strategy.
Prerequisite: MKT 3361. |
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MKT |
3363 |
Transportation Management (3) |
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Management considerations in selection and effective utilization of various modes of transportation.
Prerequisite: MGT 3371; MKT 3361. |
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MKT |
3364 |
Services Marketing (3) |
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Understand the nature of services marketing and its critical contribution to marketing success. Topics include customer expectations and perceptions in the design of service processes and standards.
Prerequisite: MKT 3361. |
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MKT |
3365 |
Integrated Marketing Communications (3) |
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Course examines integrated marketing communications and how this enhances brand equity. Emphasis is placed on the decision sequence a manager would follow in planning, developing, and implementing a marketing communications program.
Prerequisite: MKT 3361. |
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MKT |
4461 |
Personal Selling (3) |
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An applied course that introduces the economic, psychological, and social aspects of personal selling, direct selling techniques, and the sales process with emphasis on building customer relationships.
Prerequisite: MKT 3361. |
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MKT |
4462 |
Consumer Behavior (3) |
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A study of the consumer as a decision maker. The course examines social, cultural, and psychological influences on purchasing decisions while emphasizing their implications for marketing strategies.
Prerequisite: MKT 3361. |
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MKT |
4463
Retailing (3) |
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Principles and practices of retail management. The course examines retail store location, purchasing, personnel, promotions, inventory management, and Internet marketing.
Prerequisite: MKT 3361. |
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MKT |
4464
Marketing Research (3)
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Methods and procedures for collection, interpretation, and use of primary and secondary data in marketing including sampling, questionnaires, data collection, analysis, and preparation of reports.
Prerequisite: MKT 3361. |
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MKT |
4465
Business Logistics (3)
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A study of the procurement, warehousing, and transportation activities related to distribution system design, operation, and control.
Prerequisite MKT 3361.
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MKT |
4466
Direct Marketing (3)
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Principles and techniques in planning, creating and producing consumer-direct communications to reach and deliver goods and services to customers.
Prerequisite: MKT 3361.
|
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MKT |
4467
Sales Management (3)
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A study of the management of the personal selling functions. Emphasis is on the sales process including recruitment, training, organization, motivation and retention of sales force.
Prerequisite: MKT 3361. |
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MKT |
4468
International Marketing (3)
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Decision making and policy formulation relative to the cultural, social, political, legal and economic aspects of marketing in global environments.
Prerequisite: MKT 3361. |
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MKT |
4469
Marketing Management (3) |
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This is the capstone course for marketing major students. Focus is on marketing management problem solving by applying marketing concepts, procedures and practices learned. Vehicles to deepen this decision-making approach will include text, cases and simulations.
Prerequisite: 15 SH in marketing courses beyond MKT 3361.
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MKT |
4481
Internet Marketing I (3)
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Focuses on the opportunities and changes inherent in the Internet market. Includes a brief overview of the tools and
technology that make it possible and how the Internet should and can impact marketing strategy.
Prerequisite: MKT 3361. |
|
MKT |
4482
Internet Marketing II (3) |
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A practicum cyber-incubator offered as an opportunity to manage a simulated business on the Internet. Skill development will focus on tools necessary to conduct business over the Internet.
Prerequisite: MKT 4481. |
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MKT |
4495
Selected Topics in Marketing (3)
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An in-depth study of a broad range of marketing topics. Individual investigations and reporting emphasized in seminar fashion. Focuses on a topic of a timely nature and/or special interest.
Prerequisite: MKT 3361. |
