|
MKT |
3361 |
Principles of Marketing (3) |
| |
|
A managerial focus on the
external environments and decision elements of marketing (promotion, price,
product, distribution) faced by marketing management at the corporate and
entrepreneurial levels of business. |
|
MKT
|
3362 |
Advertising (3) |
| |
|
The planning, creation,
utilization, and place of advertising programs, media use, and research to
support marketing strategy. Prerequisite:
MKT 3361. |
|
MKT |
3363 |
Transportation Management (3) |
| |
|
Management considerations
in selection and effective utilization of various modes of transportation. Prerequisite: MGT 3371; MKT 3361. |
|
MKT |
3364 |
Services Marketing (3) |
| |
|
Understand the nature of
services marketing and its critical contribution to marketing success.
Topics include customer expectations and perceptions in the design of
service processes and standards.
Prerequisite: MKT 3361. |
|
MKT |
3365 |
Integrated Marketing Communications (3) |
| |
|
Course examines integrated
marketing communications and how this enhances brand equity. Emphasis is
placed on the decision sequence a manager would follow in planning,
developing, and implementing a marketing communications program.
Prerequisite: MKT 3361. |
|
MKT |
4461 |
Personal Selling (3) |
| |
|
An applied course that
introduces the economic, psychological, and social aspects of personal
selling, direct selling techniques, and the sales process with emphasis on
building customer relationships.
Prerequisite: MKT 3361. |
|
MKT |
4462 |
Consumer Behavior (3) |
| |
|
A study of the consumer as
a decision maker. The course examines social, cultural, and psychological
influences on purchasing decisions while emphasizing their implications for
marketing strategies. Prerequisite: MKT
3361. |
|
MKT |
4463 |
Retailing (3) |
| |
|
Principles and practices of
retail management. The course examines retail store location, purchasing,
personnel, promotions, inventory management, and Internet marketing. Prerequisite: MKT 3361. |
|
MKT |
4464 |
Marketing Research (3) |
| |
|
Methods and procedures for
collection, interpretation, and use of primary and secondary data in
marketing including sampling, questionnaires, data collection, analysis, and
preparation of reports. Prerequisite: MKT
3361. |
|
MKT |
4465 |
Business
Logistics (3) |
| |
|
A study of the procurement,
warehousing, and transportation activities related to distribution system
design, operation, and control.
Prerequisite MKT 3361. |
|
MKT |
4466 |
Direct Marketing (3) |
| |
|
Principles and techniques
in planning, creating and producing consumer-direct communications to reach
and deliver goods and services to customers.
Prerequisite: MKT 3361. |
|
MKT |
4467 |
Sales Management (3) |
| |
|
A study of the management
of the personal selling functions. Emphasis is on the sales process
including recruitment, training, organization, motivation and retention of
sales force.
Prerequisite: MKT 3361. |
|
MKT |
4468 |
International Marketing (3) |
| |
|
Decision making and policy formulation relative to the cultural,
social, political, legal and economic aspects of marketing in
global environments.
Prerequisite: MKT 3361. |
|
MKT |
4469 |
Marketing Management (3) |
| |
|
This is the capstone course
for marketing major students. Focus is on marketing management problem
solving by applying marketing concepts, procedures and practices learned.
Vehicles to deepen this decision-making approach will include text, cases
and simulations.
Prerequisite: 15 SH in
marketing courses beyond MKT 3361. |
|
MKT |
4481 |
Internet Marketing I (3)
|
| |
|
Focuses on the
opportunities and changes inherent in the Internet market. Includes a brief
overview of the tools and technology that make it possible and how the
Internet should and can impact marketing strategy.
Prerequisite: MKT 3361. |
|
MKT |
4482 |
Internet Marketing II (3)
|
| |
|
A practicum cyber-incubator
offered as an opportunity to manage a simulated business on the Internet.
Skill development will focus on tools necessary to conduct business over the
Internet.
Prerequisite: MKT 4481. |
|
MKT |
4495 |
Selected Topics in Marketing (3) |
| |
|
An in-depth study of a
broad range of marketing topics. Individual investigations and reporting
emphasized in seminar fashion. Focuses on a topic of a timely nature and/or
special interest.
Prerequisite: MKT 3361. |
