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Catalog Table of Contents |
| INTERNATIONAL HOSPITALITY MANAGEMENT |
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| IHM 6680 |
Global Marketing Strategy for Hospitality
Executives (3) |
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Application of marketing concepts, principles
and procedures for planning, developing,
implementing and controlling marketing
programs in multinational hospitality organizations.
Emphasis is on the matching of
organization resources and strengths with
global marketing opportunities, and strategies
to overcome environmental threats.
Examination of marketing and service industries
within the context of the hospitality of
marketing mix and the implementation of
service strategies within hospitality. Strategy
applied to planning, analysis and control
within the international and multinational
hospitality setting; emphasis on situation
analysis of customer needs, market position,
and competition. |
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| IHM 6681 |
Managing Financial Systems in the Hospitality
Industry (3) |
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The examination of international of financial
theories that will assist management policies
relative to the objective of maximizing
shareholder wealth and to familiarize the
student with analytical tools that assist in
financial decision making. It includes elements
of the foreign exchange market, exchange
rate determination, international
financial institutions, and the management
of the risks associated with international
business. Prerequisite: MGT 6696 |
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| IHM 6682 |
International Hospitality Legal Issues (3) |
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The examination of international and domestic
legal theories and issues relevant to managers in the hospitality industry. It includes
the legal issues that will encourage students
to think critically about legal concepts related
to hospitality. It includes areas of the
general legal environment, hospitality contracts,
operating structures, managing property,
regulatory and administrative concerns
in the hospitality industry, managing insurance,
legally hiring and managing employees,
legal responsibilities to guests, legal
responsibilities in food services, safety and
security issues. |
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| IHM 6683 |
International Hospitality Operations (3) |
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The course examines the foundational concepts
of leadership and management, reviews
theories of quality and continuous
improvement within organizations, and investigates
critical issues in leadership, communication,
coaching, teams, diversity,
change, and goal-setting as they apply in the
contemporary hospitality workplace. Applications
develop critical thinking skills about
the concepts. The purpose of the course is
to present concepts of leadership and to
develop an understanding of diversity, high-perforance
teams, employee empowerment
and motivation, and cultural change for the
enrichment of theoretical background to
support effective participation in positions of
senior management in the hospitality industry. |
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| IHM 6689 |
International Hospitality Management
Internship (3 ) |
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For the International Hospitality Management
concentration only, a consulting-type
internship of at least 120 hours will be completed
in place of the core MGT 6627 requirement,
and will be accomplished with a
hospitality industry firm (hotel, lodging, or
restaurant chain or tourism board) after completing
no fewer than 21 semester hours in
the program, including nine semester hours
in the IHM concentration. (Required in the
IHM concentration.) |
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