| MKT 3361 |
Principles of Marketing (3) |
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A managerial focus on the external environments
and decision elements of marketing (promotion,
price, product, distribution) faced by marketing
management at the corporate and entrepreneurial
levels of business. |
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| MKT 3362 |
Advertising (3) |
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The planning, creation, utilization, and place of
advertising programs, media use, and research to
support marketing strategy. Prerequisite: MKT
3361. |
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| MKT 3363 |
Transportation Management (3) |
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Management considerations in selection and effective
utilization of various modes of transportation.
Prerequisite: MGT 3371; MKT 3361. |
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| MKT 3364 |
Services Marketing (3) |
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Understand the nature of services marketing and its
critical contribution to marketing success. Topics
include customer expectations and perceptions in
the design of service processes and standards. Prerequisite:
MKT 3361. |
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| MKT 3365 |
Integrated Marketing Communications (3) |
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Course examines integrated marketing communications
and how this enhances brand equity. Emphasis
is placed on the decision sequence a manager
would follow in planning, developing, and implementing
a marketing communications program.
Prerequisite: MKT 3361. |
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| MKT 4461 |
Personal Selling (3) |
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An applied course that introduces the economic,
psychological, and social aspects of personal selling,
direct selling techniques, and the sales process
with emphasis on building customer relationships.
Prerequisite: MKT 3361. |
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| MKT 4462 |
Consumer Behavior (3) |
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A study of the consumer as a decision maker. The
course examines social, cultural, and psychological
influences on purchasing decisions while emphasizing
their implications for marketing strategies. Prerequisite:
MKT 3361. |
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| MKT 4463 |
Retailing (3) |
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Principles and practices of retail management. The
course examines retail store location, purchasing,
personnel, promotions, inventory management, and
Internet marketing. Prerequisite: MKT 3361. |
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| MKT 4464 |
Marketing Research (3) |
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Methods and procedures for collection, interpretation,
and use of primary and secondary data in marketing
including sampling, questionnaires, data
collection, analysis, and preparation of reports.
Prerequisite: MKT 3361. |
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| MKT 4465 |
Business Logistics (3) |
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A study of the procurement, warehousing, and
transportation activities related to distribution system design, operation, and control. Prerequisite
MKT 3361. |
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| MKT 4466 |
Direct Marketing (3) |
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Principles and techniques in planning, creating and
producing consumer-direct communications to
reach and deliver goods and services to customers. Prerequisite: MKT 3361. |
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| MKT 4467 |
Sales Management (3) |
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A study of the management of the personal selling
functions. Emphasis is on the sales process including
recruitment, training, organization, motivation
and retention of sales force. Prerequisite: MKT
3361. |
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| MKT 4468 |
International Marketing (3) |
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Decision making and policy formulation relative to
the cultural, social, political, legal and economic
aspects of marketing in global environments. Prerequisite:
MKT 3361. |
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| MKT 4469 |
Marketing Management (3) |
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This is the capstone course for marketing major
students. Focus is on marketing management problem
solving by applying marketing concepts, procedures
and practices learned. Vehicles to deepen this
decision-making approach will include text, cases
and simulations. Prerequisite: 15 SH in marketing
courses beyond MKT 3361. |
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| MKT 4481 |
Internet Marketing I (3) |
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Focuses on the opportunities and changes inherent
in the Internet market. Includes a brief overview of
the tools and technology that make it possible and
how the Internet should and can impact marketing
strategy. Prerequisite: MKT 3361. |
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| MKT 4482 |
Internet Marketing II (3) |
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A practicum cyber-incubator offered as an opportunity
to manage a simulated business on the Internet.
Skill development will focus on tools necessary to
conduct business over the Internet. Prerequisite:
MKT 4481. |
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| MKT 4495 |
Selected Topics in Marketing (3) |
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An in-depth study of a broad range of marketing
topics. Individual investigations and reporting emphasized
in seminar fashion. Focuses on a topic of a
timely nature and/or special interest. Prerequisite:
MKT 3361. |
