Marketing Courses (MKT)

Marketing Courses (MKT)

MKT 3300
Principles of Marketing (3)
  A managerial focus on the external environments and decision elements of marketing (promotion, price, product, distribution) faced by marketing management at the corporate and entrepreneurial levels of business.
   
MKT 3362
Advertising (3)
  This course addresses the planning, creation, utilization, and placement of advertising programs, media use, and research to support marketing strategy. It is an integrated approach, to include traditional advertising processes, direct communications with business/consumer markets, and contemporary forms of social media. Prerequisite: MKT 3300.
   
MKT 3364
Services Marketing (3)
  Understand the nature of services marketing and its critical contribution to marketing success. Topics include customer expectations and perceptions in the design of service processes and standards. Prerequisite: MKT 3300.
   
MKT 4461
Personal Selling (3)
  This is an applied course that introduces the economic, psychological, and social aspects of personal selling, direct selling techniques, and the sales process with emphasis on building customer relationships. Prerequisite: MKT 3300.
   
MKT 4462
Consumer Behavior (3)
  A study of the consumer as a decision maker. The course examines social, cultural, and psychological influences on purchasing decisions while emphasizing their implications for marketing strategies. Prerequisite: MKT 3300.
   
MKT 4463
Retailing (3)
  Principles and practices of retail management. The course examines retail store location, purchasing, personnel, promotions, inventory management, and Internet marketing. Prerequisite: MKT 3300.
   
MKT 4464
Marketing Research (3)
  Methods and procedures for collection, interpretation, and use of primary and secondary data in marketing including sampling, questionnaires, data collection, analysis, a preparation of reports. Prerequisite: MKT 3300.
   
MKT 4465
Supply Chain Management (3)
  The course examines procurement, warehousing, transportation, and distribution channel activities related to supply chain system design, operation, and control. Prerequisites: MKT 3300.
   
MKT 4468
Global Marketing (3)
  Decision-making and policy formulation relative to the cultural, political, legal and economic aspects of doing business in global markets. This course also examines the specific issues involved in developing an international marketing strategy and in conducting marketing operations on a global as opposed to a “domestic” scale. Prerequisites: Lower-level Core, MKT 3300.
   
MKT 4469
Marketing Management (3)
  This is the capstone course for marketing major students. Focus is on marketing management problem solving by applying marketing concepts procedures and practices learned. Vehicles to deepen this decision-making approach will include text, cases and simulations. Prerequisite: 15 semester hours in marketing courses beyond MKT 3300.
   
MKT 4491-4492
Guided Independent Research (1 to 3 credit hours per course per semester)
  Additional information is indexed under Independent Study and Research. Note: This course may not be substituted for any required course.
   
MKT 4493-4494
Guided Independent Study (1 to 3 credit hours per course per semester)
  Additional information is indexed under Independent Study and Research. Note: This course may not be substituted for any required course. Also see index for “Independent Study and Research.”
   
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