TROY—Troy University’s Department of Marketing and Communications has received nine awards in the fifth annual Service Industry Advertising Awards (SIAA) competition, including two gold medals for the “Measure of Success” alumni broadcasting spots.

Nearly 2,000 entries were received in the SIAA competition, which recognizes advertising excellence from the service industry nation-wide. SIAA is the only such program for service industry providers, as most other advertising awards competitions are dominated by consumer goods, packaged goods and other tangible products.

“These awards truly reflect the spirit of service excellence that we provide at Troy University, where we place the needs of our students first,” said Dr. John Schmidt, Senior Vice Chancellor for Advancement and External Relations. “We are pleased that the hard work that goes into promoting Troy University was validated by a third party. This tells us we are on the right track in terms of telling Troy University’s story to the world.”

The spots that won Gold Awards for TROY in radio and television advertising categories featured Chancellor Jack Hawkins, Jr., and successful alumni ranging from world-famous pediatric heart surgeon Dr. William Novick to NFL Pro Bowler DeMarcus Ware. HCD Advertising of Virginia Beach, VA, served as TROY’s consulting firm and helped create the spots.

The complete list of SIAA honors for Troy University:

• ·        Gold (2)—Measure of Success (Alumni) Commercials and Measure of Success (Alumni) Radio ad;
• ·        Silver (1)—Publication/In-house Magazine—the Troy University Alumni Magazine;
• ·        Bronze (2)—Newspaper advertisement for Troy University license plates to fund scholarships and Television Advertising Single-Spot Commercial for ads emphasizing TROY’s economic impact on the State of Alabama; and
• ·        Merit (4)—Newspaper Advertising Series for the “Happy People” campaign; Magazine Advertising Single Ad for “Branding” ad; Special Video Production for the Economic Impact Video; and Total Advertising Campaign for the Economic Development Series.

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