Troy—For years, various groups and organizations have tried to positively influence the national problem of college-age binge drinking. However, it may take LessThanUThink to reach students on the issue, according to some Troy University students.
A group of students have been implementing an award-winning campaign statewide since January.
The award-winning campaign, LessThanUThink, is student-generated and addresses the national problem of college-age binge drinking. It is funded through grants from The Century Council, a nonprofit organization dedicated to promoting responsible decision-making regarding the consumption of alcohol, and the National Alcohol Beverage Control Association on behalf of the Alabama Alcoholic Beverage Control Board.
Public Relations Chair for the campaign, Lindsey Shoewe, said this semester's phase of the campaign is focused primarily on spring break and the two weeks prior.
"The issue of college-age binge drinking is a national problem that is elevated during certain times of the year, such as spring break," Shoewe said. "I am excited about the opportunity to encourage students to monitor their drinking habits while enjoying their vacation."
"We have held several events on campus and given away free promotional items that talk about the consequences of binge drinking." Shoewe continued.
The campaign reaches college students through the use of humorous messages that highlight the negative social consequences associated with the over consumption of alcohol. This unique approach toward the issue has been the key to LessThanUThink's success, Research Coordinator, Liz Dowe, said.
An example of the humor tactics used can be seen in a poster that reads. "You think you can dance. And you could. Three drinks ago. It takes LessThanUThink."
"We are not promoting abstinence from alcohol," Dowe said. "We are simply encouraging college students to drink more responsibly, and that message is not one students are used to hearing."
The campaign committee members will have a booth in the new dining hall on the campus of Troy University today to pass out promotional items. They will close the campaign with a bar initiative event at 315 Exchange tonight from 10 – midnight. Troy University students were also featured in a statewide campaign video featured on YouTube to launch the campaign.
Visit the LessThanUThink website, LTUT.org, for more information about the campaign or find the campaign on Facebook.
LessThanUThink is a student-generated, anti-binge drinking campaign funded by The Century Council and the National Alcohol Beverage Control Association on behalf of the Alabama Alcoholic Beverage Control Board. The team consists of University of Alabama advertising and public relations students, working with the Student Health Center Department of Health Promotion and Wellness in association with The Capstone Agency, a student-run public relations firm.