Do you get a kick out of a clever ad? Feel like you understand what makes consumers tick? Then a degree in Marketing is the perfect fit. Get a grip on key concepts like marketing research, consumer behavior, business logistics, advertising, and more. One out of five CEOs in the nation's top 500 businesses hold undergraduate degrees in, yep, you guessed it, Marketing!
Students in Troy University's Marketing major become well versed in many factors of the Marketing environment to most organizations, including Sales, E-commerce, Retailing, Product Placement and Development, Strategic Marketing Management, Consumer Research, and more. Graduates often find themselves involved in marketing for traditional business organizations, entertainment, healthcare, web-based environments, service providers, and not-for-profit organizations.
Please visit the Undergraduate Catalog for details about our marketing program, or visit the Sorrell College of Business website for additional information about the college.
