TROY – Troy University has garnered seven national awards for its marketing efforts from the Admissions Marketing Report, a national publication for college and university admissions marketing issues, topics and programs.
The 23-year old competition is the largest educational advertising awards competition in the country. TROY’s submissions were among 2,000 entries from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries. Admissions Marketing Report is the nation’s leading marketing publication for higher education.
“These awards validate our strategy to highlight our University and her success through those who know TROY the best – our current students and alumni,” said Dr. John Schmidt, senior vice chancellor for advancement and external affairs, who is responsible for the University’s marketing efforts.
“Of course, Dr. Hawkins’ compelling leadership says volumes,” he added.
TROY earned two gold awards and five awards of merit for its efforts. In all, the University submitted nine projects for competition.
The gold awards came in the Radio Advertising/Single category for TROY’s alumni commercial “Measure of Success” and in the Newspaper Advertising/Series for “Happy People,” the University’s campaign for traditional and non-traditional students. Of all submissions, gold awards were issued to just 245 schools.
The “Measure of Success” campaign, which features Chancellor Jack Hawkins Jr. and notable alumni in six different spots, also won awards of merit for the Television Advertising/Single and for the Total Advertising Campaign categories.
The University also won awards of merit for its “Community” brand ad in the Newspaper Advertising/Single Ad category, for “Happy People” in the Magazine Advertising/Series category and an award of merit in the Special Publications category for two-sided inserts.