<?xml version="1.0" encoding="UTF-8"?><program href="/academics/academic-programs/management-marketing.html"><program-parent>/academics/academic-programs/management-bsba.html</program-parent><program-title>Management - Marketing</program-title><program-description>Explore the essential role marketing plays in organizational success through a specialization in marketing. Courses in marketing research, consumer behavior and product and service innovation will equip you with the insights and tools to navigate today’s fast-paced business environment.</program-description><program-type>Undergraduate</program-type><degree-type>Bachelor’s</degree-type><program-location>Troy Campus,International</program-location><program-delivery-options>In Person</program-delivery-options><program-college>Sorrell College of Business</program-college><program-department>Management Human Resource Management and Law</program-department><program-category>Business and Entrepreneurship,Leadership,Communications</program-category><program-new-date>08/11/2025</program-new-date><program-online-date/></program>