|
Introduction to Public Relations (3) |
|
|
This introductory course examines the communication and persuasion concepts underpinning public relations, in addition to public relations history, role, ethical and professional standards, strategic planning and tactical planning. |
|
|
Public Relations Cases and Strategies (3) |
|
|
A case study and project-based approach to public relations research, strategy setting and tactical implementation. Prerequisites: PRJ 2230 and either JRN 1102 or PRJ 3375. |
|
|
Public Relations Writing (3) |
|
|
This course (designed for non-journalism majors) focuses on developing the professional writing skills required for public relations practitioners, AP style and how to write effectively for clients, the media and for online publications. |
|
|
Advanced Public Relations Tactics (3) |
|
|
Practical experience in preparation of public relations messages for a client. This course is limited to juniors and seniors Prerequisite: PRJ 3321. Co-requisite: PRJ 4423. |
|
|
Public Relations Case Studies (3) |
|
|
Application of public relations theory and best practices resulting in the creation of a complete public relations campaign for a client. This course is limited to juniors and seniors Prerequisite: PRJ 3321. Co-requisite: PRJ 4419. |