PRJ 2230
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Introduction to Public Relations (3)
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This introductory course examines the communication and persuasion concepts underpinning
public relations, in addition to public relations history, role, ethical and professional
standards, strategic planning and tactical planning.
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PRJ 3321
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Public Relations Cases and Strategies (3)
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A case study and project-based approach to public relations research, strategy setting
and tactical implementation. Prerequisites: PRJ 2230 and either JRN 1102 or PRJ 3375.
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PRJ 3375
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Public Relations Writing (3)
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This course (designed for non-journalism majors) focuses on developing the professional
writing skills required for public relations practitioners, AP style and how to write
effectively for clients, the media and for online publications.
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PRJ 4419
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Advanced Public Relations Tactics (3)
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Practical experience in preparation of public relations messages for a client. This
course is limited to juniors and seniors Prerequisite: PRJ 3321. Co-requisite: PRJ 4423.
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PRJ 4423
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Public Relations Case Studies (3)
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Application of public relations theory and best practices resulting in the creation
of a complete public relations campaign for a client. This course is limited to juniors
and seniors Prerequisite: PRJ 3321. Co-requisite: PRJ 4419.
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