Marketing Courses (MKT)

MKT 3300
Principles of Marketing (3)
  This course examines principles and practices for creating, delivering, capturing, and communicating value to customers. Topics focus on the marketing function of an organization; environmental factors influencing marketing decisions; and, the development of marketing strategies to deliver long -term customer value.
   
MKT 3362
Promotion Management (3)
  This course examines the concepts and techniques associated with developing an effective marketing communications strategy. Topics focus on the planning, creation, utilization, and placement of promotional programs designed to support marketing strategy. Prerequisite: MKT 3300.
   
MKT 3364
Product and Service Innovation (3)
  This course examines the role of marketing in innovation and its critical contribution to marketplace success. Topics focus on the principles used to identify marketing opportunities and the creative thinking needed to respond to them with new ideas, products and services. Prerequisite: MKT 3300.
   
MKT 4461
Personal Selling (3)
  This course examines personal selling as a professional marketing activity. It centers on fostering relationships by developing interpersonal communication skills, understanding buyer motivations, and adding value to clients through long-term relationships. Topics focus on the economic, psychological, and social aspects of personal selling; direct selling techniques, and the sales process with an emphasis on building customer relationships. Prerequisite: MKT 3300.
   
MKT 4462
Consumer Behavior (3)
  This course examines the consumer as a decision maker. Topics focus on the internal and external influences underlying purchase decisions and their implications for marketing strategy. Primary emphasis is on final consumers with a secondary emphasis on organizational buyers. Prerequisite: MKT 3300.
   
MKT 4463
Retailing (3)
  This course examines the principles and practices of retail management. Topics focus on retail format; store location and layout; merchandise planning; inventory management; atmospherics; and customer service. Prerequisite: MKT 3300.
   
MKT 4464
Marketing Research (3)
  This course examines the foundational role of research to the formulation of sound strategic marketing decisions. Topics focus on problem definition, research design, data acquisition, analysis, and interpretation. The systematic approach of harnessing data/information to drive effective marketing decision-making is also considered. Prerequisite: MKT 3300.
   
MKT 4465
Supply Chain Management (3)
  This course examines the key concepts and principles associated with the flow of materials and information from suppliers to customers for both manufacturing and service firms. Topics focus on the procurement, operations, transportation, and integration activities associated with a firm’s distribution system. Prerequisite: MKT 3300.
   
MKT 4468
Global Marketing (3)
  This course examines the impact the global environment has on marketing strategy. Topics focus on the cultural, political, legal, and economic differences among nations as they affect marketing opportunities and operations. Prerequisites: Lower-level Core, MKT 3300.
   
MKT 4469
Marketing Management (3)
  This course is the “capstone” marketing course. It examines the managerial aspects of marketing which involve the integration of marketing research, customer analysis and marketing strategy to provide long-term value to customers. Topics focus on the application of marketing concepts, procedures, and practices to solve marketing problems and develop strategic marketing plans. Prerequisite: 15 semester hours in marketing courses beyond MKT 3300.
   
MKT 4480
Special Topics in Marketing (1-3)
  This course examines a selected marketing topic of interest that is not covered in other course offerings. The topic for the semester will be indicated in advance. Students may repeat the course for credit so long as the selected topics are different. Maximum credit of six hours. Note: This course may not be substituted for any required course. Prerequisite: MKT 3300
   
MKT 4491-4492
Guided Independent Research (1 to 3 credit hours per course per semester)
  This course involves directed research on marketing topics of mutual interest to a student and faculty member. Maximum credit of six hours. Note: This course may not be substituted for any required course. Prerequisite: MKT 3300.
   
MKT 4493-4494
Guided Independent Study (1 to 3 credit hours per course per semester)
  This course involves directed project work of mutual interest to a student and faculty member. Maximum credit of six hours. Note: This course may not be substituted for any required course. Prerequisite: MKT 3300
   
MKT 4499
Marketing Internship (3)
  This course involves the practical application of marketing principles and theories in an actual business setting. Students gain practical, professional experience in conjunction with academic development under the supervision of both a faculty member and a manager within an organization. Note: This course may not be substituted for any required course. Prerequisites: Six semester hours in marketing courses beyond MKT 3300 and permission of instructor.
   
Apply Now!