Troy University honored by service industry advertising organization

Posted: Tuesday, 26 February 2008

TROY—Troy University’s Department of Marketing and Communications has received nine awards in the fifth annual Service Industry Advertising Awards (SIAA) competition, including two gold medals for the “Measure of Success” alumni broadcasting spots.

Nearly 2,000 entries were received in the SIAA competition, which recognizes advertising excellence from the service industry nation-wide. SIAA is the only such program for service industry providers, as most other advertising awards competitions are dominated by consumer goods, packaged goods and other tangible products.

“These awards truly reflect the spirit of service excellence that we provide at Troy University, where we place the needs of our students first,” said Dr. John Schmidt, Senior Vice Chancellor for Advancement and External Relations. “We are pleased that the hard work that goes into promoting Troy University was validated by a third party. This tells us we are on the right track in terms of telling Troy University’s story to the world.”

The spots that won Gold Awards for TROY in radio and television advertising categories featured Chancellor Jack Hawkins, Jr., and successful alumni ranging from world-famous pediatric heart surgeon Dr. William Novick to NFL Pro Bowler DeMarcus Ware. HCD Advertising of Virginia Beach, VA, served as TROY’s consulting firm and helped create the spots.