Montgomery Biscuits co-owner to address Sport Management Conference at TROY

Posted: Wednesday, 16 April 2008

TROY, Ala. -- Sherrie Myers, co-owner of the Montgomery Biscuits minor league baseball, will be among the speakers for the Southern Sport Management Conference at Troy University on April 17-18.

The fourth annual conference, which will be held on the fourth floor of the R. Douglas Hawkins Tower at Movie Gallery Veterans Stadium on the Troy Campus, offers participants the opportunity to learn the latest information on a variety of skills to enhance all programs in the sport management field, according to Dr. Fred Green, conference director and associate professor in TROY’s Department of Kinesiology and Health Promotion.

“Whether you are a current student, new to the profession or an experienced manager of sport, you will find information that is valuable in your career pursuits,” Dr. Green said. “The conference is an outstanding educational resource, as well as a great way to network for job opportunities and advance your career.”

Myers will address the conference’s closing session at 1:40 p.m. on Friday.

Myers and her husband Tom launched their first minor league baseball team in 1996 with the Lansing (MI) Lugnuts. In large part due to the success of the Lugnuts, Sherrie and Tom were named “Entrepreneurs of the Year in the State of Michigan” in 1997.

In 2001, the Myers purchased the Charleston Alley Cats in the south Atlantic League, and in 2002, the couple brought affiliated minor league baseball back to Montgomery with the Biscuits, the Class AA affiliate of the Tampa Bay Devil Rays.

In addition to their sports franchises, the couple owns Professional Sports Marketing, a sports consulting company, and Professional Sports Catering, a food catering company.

The Myers reside in Wilmette, IL.

The conference will kick off 12:30 p.m. on Thursday with welcoming remarks from Dr. Green, Dr. Candice Howard-Shaughnessy, chair of the Department of Kinesiology and Health Promotion, and Dr. Edith Smith, interim dean of the College of Health and Human Services.

Other conference speakers include: Doug Mosley, director of marketing and promotion for the University of Louisiana Monroe; Marc Riker, executive director of the Alabama Sports Festival; Darrell Orand, associate athletic director at Auburn Montgomery; Heaven Fields, member of the Auburn University Sponsorship Committee; Tony Johnson, southeast regional director for Strategic Marketing Affiliates; Richard Reinhart, Magic Broadcasting and WKMX sales manager; Dr. Dan Drane of the Southern Sport Management Committee; Paul Winn, director of the Blue-Gray Tennis Tournament; Clint Waltz of Florida State University; and Robert Cole, financial consultant with AG Edwards.

Registration fee for the conference is $20.