TROY wins national advertising acclaim

Posted: Tuesday, 22 February 2011

TROY—Troy University’s Department of Marketing and Communication has received 15 awards in the eighth annual Service Industry Advertising Awards (SIAA) competition, including three gold medals for two advertising campaigns and a silver medal for its alumni magazine “TROY Magazine.”

Nearly 2,000 entries were received in the SIAA competition, which recognizes advertising excellence from the service industry nation-wide. SIAA is the only such program for service industry providers, as most other advertising awards competitions are dominated by consumer goods, packaged goods and other tangible products.

“These awards truly reflect the spirit of service excellence that we provide at Troy University, where we place the needs of our students first,” said Dr. John Schmidt, Senior Vice Chancellor for Advancement and External Relations. “We are pleased that the hard work that goes into promoting Troy University was validated by a third party. This tells us we are on the right track in terms of telling Troy University’s story to the world.”

The University was awarded gold medal for its “Be There When IT Happens” radio commercial and gold medals in both Newspaper Ad and Magazine Ad categories for its series “See Your Future Through.”

The University took six silver medals in the categories of Television Ad, Newspaper Ad, Annual Report, Poster, Internal Publication (TROY Magazine) and Website. Six merit awards were also given.