New website aims at providing rapid response to prospective students

Posted: Wednesday, 15 February 2012

TROY — Troy University has unveiled a new student recruiting and outreach website designed to provide rapid response to people seeking information about the University, especially prospective students.

Called myTROYu, the site is designed to meet the needs of a variety of different types of students, including first-time students, international students, adult learners and transfer students, according to Buddy Starling, dean of enrollment management.

"myTROYu was designed with responsiveness in mind and gives us an effective platform to build relationships," Dean Starling said. "Student types are so varied today and we expect that solutions like myTROYu will be what differentiates us from our competitors."

The site was developed by the University's Department of Information Technology and designed for functionality and ease of use, said Greg Price, chief technology and security officer.

"The site will work seamlessly on traditional computers and all mobile/portable devices without the need to install a special app or tool," he said. "In addition to being intuitive, the site offers a wealth of interaction opportunities for prospective students."

The site is found at the University's main page at under the link "prospective students or at Starling said a strong online presence is a top priority in recruiting and engaging potential students in the 21st century.

"Competition in higher education demands that institutions offer the best in websites, both graphically and informatively," Starling said. "I am confident we have achieved that through myTROYu."