Website Redesign 2019

The Troy University Website

The TROY website should encourage and develop audience interest and serve as an engagement platform, developing long-term relationships across our entire user base. Additionally, it should maintain and promote the strong reputation of TROY.

Our goal is to transform TROY’s externally visible website(s), creating an experience that:

  • Excels in comparison to those of other institutions.
  • Provides current, engaging content free of duplication and conflict.
  • Is easily navigatable and understood.
  • Is optimized to raise TROY in search engine rankings.
  • Drives engagement.
  • Can be updated by key leaders.
  • Reflects quality control and timeliness at appropriate levels.
  • Meets / exceeds accessibility guidelines.

We can achieve this goal by unifying the online Troy University experience under a single website at

  • The TROY website ( has a primary goal of external recruitment and communication. Maintaining this external focus is key to the success of this platform in speaking to prospective students, families, alumni, peer institutions and other external stakeholders.
  • The TROY intranet ( is a collection of resources whose primary target audiences are employees and currently enrolled students. This site presents a unified approach to the interfaces for administrative systems such as Web Express, student self-service tools, the Office 365 suite, event management tools, and similar systems.

Website Advisory Team

The Website Advisory Team was formed on August 22, 2018. Members of the team were charged with championing user engagement with the website and content management system, overseeing the content evaluation and migration process and communicating with internal stakeholders.

  • Gen. Walter Givhan, Chair – Web Executive Leadership, Advancement and Economic Development, Military
  • Donna Schubert – Marketing and Communication
  • Samantha Johnson – Marketing
  • Joshua Yohn – Web Communication
  • Dr. Jim Bookout – Business and Financial Affairs, TROY Online, Information Technology
  • Michael Foster – Information Technology
  • Buddy Starling – Enrollment Management
  • Dr. Don Jeffrey (Sandy Henry) – Dothan Campus
  • Ray White – Montgomery Campus
  • Dave White (Ms. Alexandria Travis) – Phenix City Campus
  • Dr. Steven Taylor – College of Arts and Sciences
  • Dr. Larry Blocher (Dr. Ben Robertson) – College of Communication and Fine Arts
  • Dr. Dionne Rosser-Mims – College of Education
  • Dr. Denise Green – College of Health and Human Services
  • Dr. Judson Edwards (Sven Aelterman) – Sorrell College of Business
  • Dr. Mary Anne Templeton - Academics

What's Happening Now

There are several important dates on the road to the new *All dates listed are tentative and subject to change.

  1. November 1 - Shell CMS User Training

    The initial high-level user training was completed for the content management system. This training covered how to complete the content edits and updates required prior to transition to the production CMS.

  2. November 2 – Shell CMS Access

    Initial access to the shell CMS was made available for users to begin editing and updating content.

  3. November 6 - Shell CMS Page Assignments

    The Marketing and Communication staff will provide individual page links to users to simplify the process of navigating the back end of the CMS. This is a critical part of the website redesign process. CMS users will play an incredibly important role during this phase. With roughly two weeks of access to the shell CMS, we ask users to carve out some time each day to dedicate to this process.

  4. November 21 – Production CMS Migration

    The deadline for content updates and edits is November 20, as the migration of content to the production CMS will occur on November 21. This process will transition all of the updated website content to the production CMS for additional visual styling prior to launch.

Every site begins with content

Faculty and staff members assigned to this project by members of the Website Advisory Team are the life’s blood of this project. This team of content creators reaches across all of the TROY family. Having recently completed a content management system (CMS) training to learn the basic ins and outs of the University’s new web-updating system, team members now have more access than ever before to the tools needed to help promote their departments and fields of expertise.

Shell CMS Training

View the initial training video for users of the shell content management system. This video covers the highlights of navigating the shell CMS and managing page content. For additional help working within the shell CMS, please contact us.

Click here to download a step-by-step guide for completing updates in the shell CMS.


Need More Help?

Learning any new software can be complicated and confusing, especially a robust content management system. Members of the Marketing and Communications team are available to assist you. If you’d like to sit down with us in person to discuss your content in the shell CMS, our team will be available at the following times and locations.

  • Monday, November 5 – Patterson Hall 330, 8 a.m. - 5 p.m.
  • Tuesday, November 6 – Patterson Hall 330, 8 a.m. - 5 p.m.
  • Wednesday, November 7 – Patterson Hall 330, 8 a.m. - 12 p.m.
  • Wednesday, November 7 – Adams Administration 3rd floor conf. room, 1 - 5 p.m.
  • Thursday, November 8 - Patterson Hall 330, 8 a.m. - 5 p.m.
  • Friday, November 9 – Patterson Hall 330, 8 a.m. - 5 p.m.
  • Tuesday, November 13 – Patterson Hall 330, 8 a.m. - 12 p.m.
  • Tuesday, November 13 – Adams Administration 3rd floor conf. room, 1 - 5 p.m.
  • Wednesday, November 14 - Patterson Hall 330, 8 a.m. - 12 p.m.
  • Wednesday, November 14 - Adams Administration 3rd floor conf. room, 1 - 5 p.m.
  • Thursday, November 15 – Patterson Hall 330, 8 a.m. - 5 p.m.
  • Friday, November 16 – Patterson Hall 330, 8 a.m. - 5 p.m.
  • Monday, November 19 – Patterson Hall 330, 8 a.m. - 5 p.m.
  • Tuesday, November 20 – Patterson Hall 330, 8 a.m. - 5 p.m.

*The Marketing and Communication staff is here to assist you. After-hours meetings are available upon request.

Samantha Johnson, Director of Marketing - (334) 372-3635
Joshua Yohn, Director of Web Communication - (334) 372-0494

What We’ve Accomplished

  1. Research and Strategy (COMPLETE)

    Research and Strategy has been a key part of the website redesign process. We conducted an internal web communications survey, identified TROY website properties to better understand our digital footprint, reviewed and interviewed peer institutions, reviewed award winners and evaluated partners to assist in the process.

  2. Information Architecture (COMPLETE)

    Information architecture is the practice of organizing, structuring and labeling content in an effective and sustainable way. What this meant for TROY was developing an intuitive and simplified navigation structure for our website navigation. Several information architecture workshops were held to gather input and feedback from across the University. Additionally, user testing was completed with representation from faculty/staff and current, prospective, international and military students.

  3. Visual Design (COMPLETE)

    A new look and feel has been developed for This new visual design leverages modern styling and best practices.

  4. Development and Quality Assurance (COMPLETE)

    The new University website templates have been developed and tested extensively. This includes a priority focus on creating a fully accessible website that caters to all users.

  5. Front-end Code Handoff (COMPLETE)

    The front-end code has been provided to our content management system (CMS) vendor. We are in active production, turning the new website designs into functional CMS pages.

  6. Create Content Migration Maps (COMPLETE)

    A key step in this process is the evaluation of content, making sure that pages are targeted toward the appropriate audiences. University websites were broken out page-by-page, and reviewed by the website advisory team and affiliated TROY faculty/staff.

  7. Develop Full Sitemap (COMPLETE)

    A fully redesign website navigation structure was developed, along with the creation of search engine optimized URLs. This allows for TROY content to be presented in an easily navigable fashion to website visitors and search engines.

  8. Shell/Production CMS Setup (COMPLETE)

    The new content management system powering the TROY website was setup in two separate instances. The shell CMS allows for the editing of core website content while development on the production CMS is ongoing. Content from the shell CMS will be migrated to the production CMS when development is complete. Final visual and content edits will take place on the production CMS prior to launch of the live website.

What’s in Progress and Upcoming

  1. Governance (In Progress)

    Governance is the structure of people, processes and policies to maintain and manage the TROY, website. For TROY this relates to University policy and website workflows and approvals. An updated epolicy is in development and Marketing and Communication staff will be working directly with website advisory team members and key leaders across the University to develop the workflows and approvals that will be key to a fluid and functional website.

  2. Content Cleanup on Shell CMS (In Progress)

    TROY website content is been migrated into the shell CMS. Marketing and Communication, vendor partners and users across the University are editing and updating the content and pages that will make up the core of the new at launch.

  3. Migration of Internal Content to Intranet (In Progress)

    Using the information provided in the content migration maps, Information Technology is developing a new Intranet that will be located at This new intranet is a password-protected area of our website that will provide information and resources for current students, faculty and staff.

  4. Build Templates in Production CMS (In Progress)

    The newly designed website templates developed in the visual design phase of this project are being built into the production CMS.

  5. Secondary CMS Training (Upcoming)

    Prior to migrating content from the shell CMS to the production CMS, users will be trained on using the fully functional production CMS.

  6. Migration of Content from Shell CMS to Production CMS / New Templates (Upcoming)

    Edited and updated content in the shell CMS will be migrated to the production CMS for final revisions and visual styling.

  7. Review of All Pages Possible for Appropriate Styling of Page Content and Elements (Upcoming)

    Once the production CMS is populated with content, a final review of pages and content will be completed to ensure the most content possible is reviewed for accuracy and appropriate visual styling.

  8. Launch! (Upcoming)

    Launch the newly redesigned and content-managed website. Even after launch, continuing updates and edits will be required to make sure our website is the best it can be.