College of Communication and Fine Arts | Graduate Catalog | Troy University

College of Communication and Fine Arts

The mission of the College of Communication and Fine Arts is to provide excellence in instruction in selected communication, foreign language, and fine arts disciplines along with practical experiences in journalism, mass communication, music, speech communication, classics, modern languages, theatre, visual arts and design.

The college assumes that the richest experiences of human beings arise from their abilities to analyze and interpret intelligently and imaginatively works of art and performances as well as the rhetoric and actions of past and present leaders; to communicate effectively within a variety of contexts using the multiple languages and tools of the communication and fine arts disciplines; to make intelligent decisions in an increasingly complex and diverse, media-driven society; and to work together harmoniously in groups to accomplish established goals.

The mission of the college includes the creation of a climate within and beyond its institutional boundaries that encourages responsible, ethical, and informed expression within the disciplines of which it is composed.

Troy University’s College of Communication and Fine Arts is a primary provider of cultural events benefiting the citizens of Troy, Alabama and the region. Accordingly, the college offers such fine arts events as art exhibits; symphony band, jazz band, and choral concerts; and theatrical performances (including musical and children’s theatre). In addition, the college offers a variety of symposia and workshops and an annual fine arts season subscription.

As part of ongoing planning and evaluation, the College of Communication and Fine Arts regularly evaluates student learning outcomes for each degree program.

Degree Program

Troy Campus

Phenix City Campus

Dothan Campus

Montgomery Campus

Troy Online

Strategic Communication


* Please refer to for specific program availability by location 

Master of Science in Strategic Communication


Students should consult the General Regulations section of the Graduate Catalog for additional information regarding Graduate School admission requirements, transfer credit, and other critical policies and procedures.

The Master of Science Degree in Strategic Communication, offered by the Hall School of Journalism and Communication in Troy University’s College of Communication and Fine Arts, is modeled on a futuristic perspective and detours from traditional graduate programs. This is a program that focuses on the leading-edges of communication issues and positions graduates for immediate responses to the new realities facing today’s communication industries.

The online delivery system of the Strategic Communication program appeals to professionals across various disciplines seeking to add the skills of effective communication and leadership recognized as valued and critical to professional success in all major professions. Prior to completion of the program, the student will successfully complete a capstone strategic communication course.

Upon completion of the degree program, the student will have a thorough knowledge of critical thinking regarding strategic communication through a myriad of courses ranging from communication research to theories of strategic communication, ethics and legal issues in communication to advertising and public relations and online media communication systems. The student will succeed in a theoretically grounded, multifaceted media learning environment.

The following outlines the additional expected program learning outcomes of participants enrolled in the Master of Science Degree in Strategic Communication:

  • Knowledge of digital media and multi-media platforms as they pertain to communication and leadership;
  • Academic research skills in strategic communication and related scholarly fields;
  • Critical thinking;
  • Written professional communication skills;
  • Professional network formation;
  • Knowledge of and the skills to study the emerging communication trends and how online media impact the public and communication industries;
  • Develop a framework on how to use the evolving communication models to better serve the public with information

Admission Requirements

Unconditional Admission

  1. Hold a baccalaureate degree from a regionally accredited college or university with a minimum overall undergraduate grade point average of 2.5 (4.0 scale) or a 3.0 grade point average on the last 30 semester hours. All hours attempted in the term in which the 30 semester hours were reached will be used to calculate the grade point average.
  2. Provide an official Troy University Letter of Recommendation that addresses the individual’s potential for success in the Master of Science in Strategic Communication.
  3. Provide an official baccalaureate transcript from a regionally accredited college or university.

Conditional Admission

Conditional admission does not apply to this program.

Transfer Credit

A maximum of 12 semester hours taken at another regionally accredited college or university, with a grade of “B” or better, can be applied toward the degree. These courses must be comparable to Troy University’s courses and must be approved by the Hall School of Journalism and Communication’s graduate faculty.

Degree Requirements

Successful completion of the courses listed below with an overall grade point average of 3.0 or better and successful completion of the required comprehensive examination is necessary to fulfill requirements for the degree. If a student makes a “D” or “F” in a core or concentration course, the course must be retaken. If the student earns a “D” or “F” in an elective course, the course may be retaken, or another elective course taken in its place. A “B” or better must be earned in the capstone course, COM 6699, and the research course, COM 6691.

Required Coursework: (15 Semester Hours)

COM 6600


Communication and Influence 

COM 6605


Strategic Communication Theories 

COM 6691


Strategic Communication Inquiry & Research 

COM 6699


Strategic Communication Capstone 

JRN 6640


Communication Law and Ethics 

Elective Coursework: (15 Semester Hours)

COM 6610


Leadership and Media Strategies 

COM 6620 


Contemporary Issues in Strategic Communication 

COM 6630 


Strategic Communication & Emerging Media 

COM 6640 


Global Communication 

COM 6635


Strategic Organizational Communication 

JRN 6600 


Media Management 

JRN 6615


Public Relations and Strategic Communication

JRN 6635


International Advertising