In this course, students will examine the competitive environment facing today’s media, the various management principles that may be applied to media companies, and media management crisis.
Students will examine how the changing media environment affects outreach methods and explores practical solutions to achieve communication goals. Emphasis is placed on crisis public relations problems. Topics include the importance of research, designing a strategic communication program, advertising and the pervasive effect of public relations.
This course examines the global dimensions of advertising communication; the analysis of economic, cultural ethical/legal, and media conditions affecting international advertising and its methods.
This course provides students with an in-depth understanding of existing communication ethics, regulations and policies along with their application to media. Students will study how these legal doctrines and ethical considerations have evolved and will continue to evolve.