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Entrepreneurship- Global Business

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About the BSBA Global Business - Entrepreneurship Major

If you’ve ever wanted to start your own business or be your own boss, you can turn that idea into reality at Troy University. Teaching you core business fundamentals while inspiring creativity and vision, TROY’s BSBA in Global Business - Entrepreneurship equips you with the skills and knowledge you need to excel as a business owner, startup founder or entrepreneur.

John Robert Lewis Hall on the Troy Campus

Promoting an Innovative Mindset from Day 1

At TROY, you’ll be encouraged and challenged to transform your ideas into a business. As a new entrepreneurship major, you’ll generate a business idea, develop it throughout the semester and present it in a business pitch. Through other courses, you’ll nurture and refine your business idea. You’ll also apply what you’ve learned in courses such as Business Plan Development and Product Development and through internships.

Execute Your Vision with a Bachelor’s Degree in Entrepreneurship

Successful entrepreneurs turn a vision into a plan and build that plan into a purpose. TROY’s entrepreneurship degree combines the creative and practical business components you need to move from vision to execution. From identifying market gaps and offering valuable solutions to marketing, economics and analytics, you’ll gain a strong foundation in business while developing your entrepreneurial spirit. After earning your entrepreneurship degree from TROY, you’ll be well-prepared to start your own business or work with other entrepreneurs to grow theirs.
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BSBA in Entrepreneurship Curriculum

While specific courses may vary from year to year, coursework for the entrepreneurship major includes:
Academic Catalog Degree Map

BSBA in Entrepreneurship Program Locations

The bachelor's degree in entrepreneurship is offered in person on the Troy Campus. For more information about program availability and delivery options, call 1-800-414-5756.

TROY’s IDEA Bank: Launch Your Business While You’re a Student

At TROY, you’ll have the one-of-a-kind opportunity to start your business with Innovation, Design and Entrepreneurship Accelerator (IDEA) Bank. Each year, IDEA Bank chooses five student-run businesses to sponsor and provide access to the resources entrepreneurs need to grow. That means you’ll have the opportunity to launch a successful business before you even graduate.

Should your business be chosen for sponsorship, IDEA Bank offers one-on-one mentorship, networking opportunities, personal brand advising, technology and other support for launching your business. IDEA Bank also holds numerous events, offers workspaces and helps shape the curriculum for the entrepreneurship degree at TROY. Whether you have a fully developed business idea or aren’t yet sure where to start, IDEA Bank can help you take the next step on your entrepreneurial journey. Learn more about IDEA Bank.

Students discuss projects

Careers for Entrepreneurship Majors

Jobs for entrepreneurship majors can include sales, marketing and consulting for existing businesses or starting your own venture.

Faculty Profiles

Dr. Charla Brown

Dr. Charla Brown

Dr. Charla Brown, Assistant Professor of Marketing and Entrepreneurship at TROY, holds a Doctor of Business Administration in Marketing from the University of South Alabama. A TROY alumnus, she brings an extensive background in product development, leadership, human resources and management to the classroom. Her interests include applied social psychology, workforce dynamics and performance management.

Entrepreneurship Scholarships

Harrel McKinney Entrepreneur Endowed Scholarship
$2,000 scholarship for students enrolled in the entrepreneurship major or minor or students with approved businesses operating in the IDEA Bank. View criteria.

Southeast Gas Endowed IDEA Bank Scholarship
$1,000 scholarship for students enrolled in the entrepreneurship major/minor or have selected to participate in the IDEA Bank entrepreneurship project/curriculum on the Troy Campus. View criteria.

Related Programs

FAQ About the BSBA in Entrepreneurship

Learn more about entrepreneurship and our program.
What can you do with an entrepreneurship degree?

TROY’s entrepreneurship degree program prepares you to launch your own business venture or help an existing business grow. Careers for entrepreneurship majors can also include product development, marketing, sales and business development roles.

How long does it take to get an entrepreneurship degree?
TROY’s entrepreneurship major is part of the BSBA in Global Business coursework, which is a 4-year bachelor’s degree program.
Is entrepreneurship a good degree?
A bachelor's degree in entrepreneurship is an excellent choice if you want to start a business or grow an existing small business. An entrepreneurship degree teaches you every aspect of a business, helps you develop skills for business development and provides you with a greater understanding of what it’s like to be a startup founder.

Helpful Links


Sarah Snyder's Countryside Kennels was the winner of the IDEA Bank's student marketing competition during the spring semester.

TROY Entrepreneurship in the News

What started out for Sarah Snyder as part-time high school job has gone to the dogs, literally. The sophomore business major from Roeton, AL has created Countryside Kennels and was the winner of the IDEA Bank’s Student Entrepreneur Marketing Competition, which was open to IDEA Bank students during the spring semester.

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