General Business - Global Business | Troy University

General Business - Global Business

About the General Business - Global Business Degree Program

A Bachelor of Science in Business Administration in Global Business with a concentration in general business provides a broad overview of business within the context of a global business framework. It offers you an opportunity to obtain proficiency in management concepts, skills and techniques, particularly as they are applied to strategic business efforts.

This degree centers on the extensive efforts needed to operate a business. Success involves developing a foundational understanding of how to manage an organization’s day-to-day operations. General business gives you the flexibility to pursue a broad base of courses to develop in-depth knowledge of a complementary field of interest and to tailor your program to fit your individual needs.

This BSBA is the degree for individuals seeking a role with varied managerial responsibilities in business, government, the military and not-for-profit organizations, both in the U.S. and the world over. Opportunities lie primarily in the fields of general management, office systems, operations, production management, quality control, customer service, retail management and personal selling. This degree also prepares you for admission to graduate programs in business and professional schools of law.

The Sorrell College of Business is committed to helping you achieve your educational goals by providing highly flexible degree programs and courses. Options are available for both full-time and part-time students through a variety of times and delivery platforms including traditional day classes, night and weekend classes and online courses.

Faculty members are highly qualified and possess diverse academic and business backgrounds. Because our faculty members have real-world experience, course instruction focuses not only on vital concepts but also on practical application of these concepts.

As a recipient of the BSBA in Global Business with a concentration in general business, you will have the knowledge, skills and attitudes necessary to understand and cope with the challenges faced by business and organizational leaders in a dynamic, global workplace. The curriculum is highly relevant to the needs of students and the requirements of their employers. TROY’s curriculum and highly qualified faculty provide students with the foundation to become successful leaders in business, industry and government.



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Program Locations

  • Troy Campus
  • TROY Online
  • Dothan Campus
  • Montgomery Campus
  • Phenix City Campus
  • TROY SEGi Campus - Kuala Lumpur, Malaysia