General Business - Global Business | Troy University

General Business - Global Business

About the General Business Concentration

A Bachelor of Science in Business Administration (BSBA) in Global Business with a concentration in general business provides a broad overview of business within the context of a global business culture. It offers you an opportunity to obtain proficiency in management concepts, skills and techniques, particularly as applied to strategic business efforts.

The Sorrell College of Business is committed to helping you achieve your educational goals by providing highly flexible international business degree programs and courses. Options are available for full-time and part-time students through flexible schedules and delivery platforms including traditional day classes, night and weekend classes and online courses.

What is General Business?

This general business concentration focuses on developing the skills needed to operate a business. Success involves developing a foundational understanding of how to manage an organization’s day-to-day operations. General business gives you the flexibility to pursue a broad base of courses to develop in-depth knowledge of a complementary field of interest and to tailor your program to fit your individual needs.

What Can You Do With a General Business Degree?

This general business BSBA prepares you for roles with varied managerial responsibilities in business, government, the military and nonprofit organizations, both in the U.S. and internationally. Opportunities lie primarily in general management, office systems, operations, production management, quality control, customer service, retail management and sales. This degree also prepares you for admission to graduate programs in business and law.

Faculty members are highly qualified and possess diverse academic and business backgrounds. Because our faculty members have real-world experience, course instruction focuses not only on vital concepts but also on practical application of these concepts.

In the BSBA in Global Business with a concentration in general business, you will acquire the knowledge, skills and characteristics necessary to understand and cope with the challenges faced by business and organizational leaders in a dynamic, global workplace. The curriculum is highly relevant to the needs of students and the requirements of their employers. TROY’s curriculum and highly qualified faculty provide students with the foundation to become successful leaders in business, industry and government.

The General Business Concentration Curriculum

The general business concentration is an 18-hour program encompassing courses such as:


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“Troy University offers everything you need to excel in your future career. With the help of collaborative professors and interesting course work, I felt completely ready to enter my field with a strategic and globally aware mindset. ”

Olivia Walleser  |  Bachelor of Science in Business Administration '19

Careers Related to General Business and Global Business

Develop, maintain, or implement business continuity and disaster recovery strategies and solutions, including risk assessments, business impact analysis, strategy selection, and documentation of business continuity and disaster recovery procedures. Plan, conduct, and debrief regular mock-disaster exercises to test the adequacy of existing plans and strategies, updating procedures and plans regularly. Act as a coordinator for continuity efforts after a disruption event.

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Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.

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Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing bodies. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.

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Plan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.

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Prepare customs documentation and ensure that shipments meet all applicable laws to facilitate the import and export of goods. Determine and track duties and taxes payable and process payments on behalf of the client. Sign documents under a power of attorney. Represent clients in meetings with customs officials and apply for duty refunds and tariff reclassifications. Coordinate transportation and storage of imported goods.

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Conduct research, prepare reports or formulate plans to address economic problems related to the production and distribution of goods and services or monetary and fiscal policy. May collect and process economic and statistical data using sampling techniques and econometric methods.

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Plan, direct, or coordinate the operations of public or private sector organizations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services.

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Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

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Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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Direct or coordinate production, purchasing, warehousing, distribution, or financial forecasting services or activities to limit costs and improve accuracy, customer service, or safety. Examine existing procedures or opportunities for streamlining activities to meet product distribution needs. Direct the movement, storage, or processing of inventory.

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Frequently Asked Questions About General Business?

Within the Sorrell College of Business, there are currently three four-year degree programs: Accounting, Economics, and Global Business. Under each degree program are various minors and concentrations. The Global Business program degree prepares students to gain practical business skills (e.g., finance and accounting, sales and marketing, human resources, and operations) required by international organizations.

A global mindset is required to compete in the modern marketplace that is international in scope. Multinational organizations need young leaders who can cross borders, embrace different cultures, and offer new perspectives on solving complex issues.

A Troy University Global Business BSBA prepares students for entry-level positions as:

  • Budget analysts
  • Compensation, benefits, and job analysis specialists
  • Compliance officers
  • Credit analysts
  • Financial analysts
  • Financial examiners
  • Financial managers
  • Financial services agents
  • Human resources managers
  • Insurance sales agents
  • Insurance underwriters
  • Logisticians
  • Management analysts
  • Market research analysts and marketing specialists
  • Marketing and sales managers
  • Operations research analysts
  • Personal financial advisors
  • Public relations specialists
  • Purchasing managers
  • Sales representatives
  • Statisticians

A Bachelor of Science in Business Administration (BSBA) in Global Business with a concentration in general business provides a broad overview of business within the context of modern global business culture, offering students an opportunity to obtain proficiency in management concepts, skills, and techniques.

  • Accounting and Finance
  • Data Analytics
  • Human Resources Management
  • Information Systems
  • Management
  • Marketing
  • Risk Management Insurance

Interdisciplinary Global Business Concentrations

  • Environmental Science
  • Legal Studies
  • Spanish


  • Economics
  • Entrepreneurship
  • Global General Business
  • Human Resource Management
  • Promotion Minor

What Can I Do With a Global Business Degree?


The stock ticker inside the Sorrell College of Business on the Troy Campus

If you are going to study for a global business degree, it makes sense to enroll in a university that prioritizes a global outlook in its institutional goals and throughout its programs. Troy University prides itself as Alabama’s International University, meaning that the overall experience for its students, both educationally and socially, has a global focus.

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Interested in Applying to TROY?

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Program Locations

  • Troy Campus
  • TROY Online
  • Dothan Campus
  • Montgomery Campus^^
  • Phenix City Campus
  • TROY SEGi Campus - Kuala Lumpur, Malaysia

^^ Offered as blended program. A blended program combines both online and face-to-face course in the required program of study.