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General Business - Global Business

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About the BSBA in Global Business with a General Business Concentration

If you want a business degree that allows you to study a variety of business disciplines rather than a prescribed set of courses, the Troy University Bachelor of Science in Business Administration (BSBA) Global Business with a General Business concentration is an ideal choice for you. Choosing the general business concentration is ideal if you’re unsure which area of business you want to pursue — or you know for certain you want an interdisciplinary approach to business. Through this concentration, you’ll gain a broad overview of business within a global business culture context. You’ll also become proficient in management concepts, skills and techniques, particularly regarding strategic business efforts.

John Robert Lewis Hall with American Flag
“Troy University offers everything you need to excel in your future career. With the help of collaborative professors and interesting coursework, I felt completely ready to enter my field with a strategic and globally aware mindset.”
Olivia Walleser | Sales Effectiveness Analyst/GMDP Associate, Aetna | 2019 graduate, BSBA in Global Business Degree

A Highly Customizable Bachelor of Science in Business Administration

Through this business program, you can customize your degree by building on a solid foundation of core courses with a curriculum that best suits your interests and career goals. Instead of following a fixed set of courses, you’ll pick the upper-level classes that interest you from all business disciplines. Through this unique model, you’ll develop expertise in the areas of your choosing, which prepares you for general business degree jobs that align with your goals.

A General Business Degree from an AACSB-Accredited College

Earn your bachelor of science in business administration through TROY’s Sorrell College of Business, accredited by the world’s leading institution for business schools: the Association to Advance Collegiate Schools of Business (AACSB). This accreditation adds value to your degree and validates TROY’s commitment to ensuring you are globally competitive after graduation. AACSB accreditation also means you can expect to learn from highly qualified, well-published faculty who are true experts in their fields.
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Global Business - General Business Curriculum

While specific courses may vary from year to year, your coursework may include:
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Global Business - General Business Program Locations

Get the flexibility you need by taking in-person or online courses. For more information about program availability and delivery options, call 1-800-414-5756.

A Business Program that Values Hands-On Learning

At TROY, we do all we can to prepare you for your future business career. That’s why we highly encourage you to participate in an internship or other hands-on learning opportunities. Not only will you receive invaluable hands-on experience — you may also receive course credit. Another way to learn about global business is to get out in the world through TROY’s study abroad program. By studying abroad, you’ll gain international awareness, global competency and be prepared to compete better in the global marketplace. The Sorrell College of Business is also home to the Center for Global Scholars, which provides you with opportunities to meet professionals from international and domestic companies and engage with a vast network of partner schools around the world, including those located in Asia, Australia, South America and Europe. For example, students in the Global Scholars program spent spring break in 2022 studying global business practices and service learning in Ecuador. You can also develop leadership and other essential skills by getting involved in professional organizations and clubs, such as the Troy University Toastmasters Club and the TROY Management Club.
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Careers With the TROY General Business Degree

With a Global Business degree focused in general business from TROY, you’ll be prepared to work in a wide range of settings and industries, including banking, property management, operations management and marketing. You’ll also benefit from a business school with a 93% job placement rate for graduates.

Faculty Profiles

Dr. Shelley Davis

Dr. Shelley Davis

Dr. Shelley Davis is an Associate Professor and the Department Chair at TROY’s Sorrell College of Business. She joined the Sorrell College faculty in August 2015 and was named Department Chair in 2020. A former forensic chemist with the Georgia Bureau of Investigation (GBI), Dr. Davis earned a bachelor’s in chemistry at Georgia Institute of Technology, an MBA at Kennesaw State University, and a Ph.D. in management from Auburn University.

Related Programs

FAQ About the Business Program

Learn more about the field of global business and our program.
What is a BSBA degree?
A BSBA degree is a Bachelor of Science in Business Administration. At TROY, the BSBA degree is in global business. It prepares you for entry-level general business degree jobs in business, government, the military and nonprofit organizations in the U.S. and abroad.
What is a global business degree?
Students pursue general business in order to customize their concentration. Students can select courses from across the business disciplines, ultimately building a curriculum that works best for them and their goals.
Why pursue a general business degree?
Students pursue a general business degree in order to customize their concentration. Students can select courses from across the business disciplines, ultimately building a curriculum that works best for them and their career goals.
What can you do with a general business degree?

A Bachelor of Science in Business Administration in Global Business with a concentration in general business provides a broad overview of business within the context of modern global business culture, offering you an opportunity to become proficient in management concepts, skills and techniques. To compete in the international marketplace, you need a global mindset. Multinational organizations need leaders who can cross borders, embrace different cultures and offer new perspectives on solving complex issues. This business program at TROY prepares you for entry-level positions such as:

● Budget analyst

● Compensation, benefits, and job analysis specialist

● Compliance officer

● Credit analyst

● Financial analyst

● Financial examiner

● Financial manager

● Financial services agent

● Human resources manager

● Insurance sales agent

● Insurance underwriter

● Logistician

● Management analyst

● Market research analysts and marketing specialist

● Marketing and sales manager

● Operations research analyst

● Personal financial advisor

● Public relations specialist

● Purchasing manager

● Sales representative

● Statistician

Are there other business concentrations available?

Yes. In addition to the general business concentration, you can pursue a Bachelor of Science in Business Administration in Global Business with a concentration in:

● Accounting and Finance

● Data Analytics

● Human Resources Management

● Information Systems

● Management

● Marketing

● Risk Management Insurance

You can also choose from interdisciplinary global business concentrations in:

● Environmental Science

● Legal Studies

● Spanish

TROY also offers minors in:

● Economics

● Entrepreneurship

● Global General Business

● Human Resource Management

● Promotion

Helpful Links


The stock ticker inside the Sorrell College of Business on the Troy Campus

What Can I Do with a Global Business Degree?

If you are going to study for a global business degree, it makes sense to enroll in a university that prioritizes a global outlook in its institutional goals and throughout its programs. Troy University prides itself as Alabama’s International University, meaning that the overall experience for its students, both educationally and socially, has a global focus.

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