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Marketing - Global Business

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About the BSBA Global Business - Marketing Major

Marketing is everywhere. Whether it's a Fortune 500 company or a small family-owned shop, every business needs - and relies on marketing. Teaching you core business fundamentals while inspiring creativity and vision, TROY's BSBA in Global Business - Marketing equips you with the knowledge you need to excel in today's competitive climate.

John Robert Lewis Hall.

A Marketing Degree from an AACSB-Accredited College

Earn your bachelor of science in business administration through TROY’s Sorrell College of Business, accredited by the world’s leading institution for business schools: the Association to Advance Collegiate Schools of Business (AACSB). This accreditation adds value to your degree and validates TROY’s commitment to ensuring you are globally competitive after graduation. AACSB accreditation also means you can expect to learn from highly qualified, well-published faculty who are true experts in their fields.

A Competitive Business Program that Values Hands-On Learning

TROY's marketing program focuses on the essential role of marketing within an organization and providing superior value to its customers in a global context. The field is broad. Success involves understanding an organization’s customers and their preferences, then guiding the organization’s efforts to meet those preferences. This effort can involve developing new products, determining promotional strategies, selecting appropriate pricing structures or managing distribution efforts.
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Bachelor of Science in Business Administration Curriculum

While specific courses may vary from year to year, your coursework may include:
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Global Business - Marketing Program Locations

For more information about program availability and delivery options, call 1-800-414-5756

Program Flexibility and Expert Faculty

The Sorrell College of Business is committed to helping you achieve your educational goals by providing highly flexible degree programs and courses. Options are available for both full-time and part-time students through a variety of times and delivery platforms, including traditional day classes, night and weekend classes and online courses.

Faculty members are highly qualified and possess diverse academic and business backgrounds. Because our faculty members have real-world experience, course instruction focuses not only on vital concepts but also on practical application of these concepts.

As a recipient of the BSBA in Global Business with a concentration in marketing, you will have the knowledge, skills and attitudes necessary to understand and cope with the challenges faced by business and organizational leaders in a dynamic, global workplace. The curriculum is highly relevant to the needs of students and the requirements of their employers. TROY’s relevant curriculum and highly qualified faculty provide students with the foundation to become successful leaders in business, industry and government.
John Robert Lewis Hall on TROY's Campus houses the Sorrell College of Business.

Careers in Marketing

The BSBA in Marketing opens up career opportunities in business, government, the U.S. military and not-for-profit organizations, both in the United States and the world over. Opportunities lie primarily in the fields of marketing management, brand management, entrepreneurship, distribution management, global business, promotion management, marketing research, retail management and personal selling. This degree also prepares students for admission to graduate programs in business and professional schools of law.

Faculty Profiles

Dr. William Foxx

Dr. William Foxx

Dr. Foxx serves as chair of the Marketing Department in The Sorrell College of Business. He teaches undergraduate and graduate courses in marketing and is the head of the University Teaching Excellence Committee.

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