Marketing is everywhere. Whether it's a Fortune 500 company or a small family-owned shop, every business needs - and relies on marketing. Teaching you core business fundamentals while inspiring creativity and vision, TROY's BSBA in Global Business - Marketing equips you with the knowledge you need to excel in today's competitive climate.
The BSBA in Marketing opens up career opportunities in business, government, the U.S. military and not-for-profit organizations, both in the United States and the world over. Opportunities lie primarily in the fields of marketing management, brand management, entrepreneurship, distribution management, global business, promotion management, marketing research, retail management and personal selling. This degree also prepares students for admission to graduate programs in business and professional schools of law.