900 - Advancement | Troy University

900 - Advancement

901 Fund Raising
902 Troy University Foundation
903 Troy University Alumni Association
904 Contact with Local, State and Federal Officials
905 Troy University Political Action Committee
906 University e-Mail 
907 Publicity
908 University Publications
909 Statement of Accreditation of the Southern Association of Colleges and Schools 
910 Advertising and Marketing
911 Crisis Management Communication Plan 
912 Unmanned Aerial Systems (Drones)

901 Fund Raising

It is the policy of Troy University Foundation that all fundraising activities, to include campaigns and solicitations, must be approved by the Chancellor. The policy applies to new or continuing campaigns or solicitations initiated by any faculty or staff member, department or other unit of the University. (Approved Board of Trustees, September 10, 2005, review as needed) 

In implementing this policy, the Chancellor delegates coordinating authority for all University fundraising to the Senior Vice Chancellor for Advancement and External Relations and the Associate Vice Chancellor for Development. (Approved Board of Trustees, September 10, 2005, review as needed)

902 Troy University Foundation

The Board of Trustees authorized the creation of a Foundation for Troy University to assist the University in building its endowment through a coordinated donor program and sound investment policy thereby ensuring reliable resources for the future- see the Troy University Foundation policies and procedures manual (Approved Board of Trustees, September 10, 2005, review as needed).902.1

The Troy University Foundation will have an elected Board of Directors who are responsible for the prudent management and expenditure of funds under its control, subject to applicable provisions for which the funds were donated to the Foundation.


Supervisory authority for the Foundation is vested in the Chancellor of Troy University who in turn reports to an Appointed Board of Trustees. The Chancellor delegates Foundation supervisory responsibility to the Senior Vice Chancellor for Advancement and External Relations. The Chancellor further delegates daily Foundation responsibility to the Associate Vice Chancellor for Development who, in turn, coordinates appropriate financial transactions with the Senior Vice Chancellor for Financial Affairs and Online Education. These four positions are assigned ex-officio membership on the Foundation Board.


The Foundation Board has established policies and procedures for the solicitation, acknowledgement, investment, and disbursement of funds for the Troy University Foundation (see Troy University Foundation Policies and Procedures Manual).


The Foundation Board has established policies and procedures regarding the receipt of gifts-in-kind, insurance gifts, and deferred giving instruments for the Troy University Foundation (see Troy University Foundation Policies and Procedures Manual).


The Foundation Board has established a policy regarding endowment usage for the Troy University Foundation (see Foundation Spending Policy).


The Foundation Board has established policies regarding naming opportunities, donor recognition, and fund raising campaigns for the Troy University Foundation (see Troy University Foundation Policies and Procedures Manual).

903 Troy University Alumni Association


The Board of Trustees of Troy University has recognized the establishment of the Troy University Alumni Association to provide a series of services and activities for persons who have attended Troy University. The board coordinates with the Director of Alumni Affairs, under the supervision of the Associate Vice Chancellor of Development, the Senior Vice Chancellor for Advancement and External Affairs, and the Chancellor, in activities with alumni of the University.

904 Contact with Local, State and Federal Officials

All contacts with local, state, and federal governmental officials must be coordinated through the Office of Governmental Relations.

905 Troy University Political Action Committee


The Troy University Political Action Committee (TROYPAC) was created in March 2003 for the express purpose of ensuring that the history, mission, and vision of Troy University is clearly understood and supported in the political processes of the State of Alabama. No state dollars are used to support the TROYPAC. The TROYPAC complies with the Code of Alabama, 1975-17-22A.

906 University e-Mail

This policy sets forth the acceptable format for Troy University E-mail for faculty and staff. As another form of communication to our constituencies, E-mail should be considered in the same context and with the same restrictions as if using TROY letterhead stationery. See the TROY UNIVERSITY Style and Graphics Manual for more information on the letterhead.


The standard approved for the E-mail signature block gives the following information to identify the sender and give the recipient of the message the information needed to reply by letter, phone, fax, or E-mail:                 



Troy University

Campus Address

Phone: (xxx) xxx-xxxx

FAX: (xxx) xxx-xxxx

Your E-mail address

Faculty or staff may attach the standard Troy University business card visual for this required information if preferred.


The E-mail correspondence background may be white or include the graphic that is on the Troy University letterhead as a watermark. See the Troy University Style and Graphic Manual for usage of the seal and the guidelines for obsolete logos and graphics.

907 Publicity

The Chancellor of the University and appropriate designees are authorized to speak with the public and the representatives of the media to promote and inform about the Board of Trustees and Troy University (i.e., policy matters, serious incidents, controversial topics, etc.). All news and media relations efforts must be coordinated and/or reviewed by the Office of University Relations.

908 University Publications

All official publications shall be published only under authority of the Chancellor or his/her designee.
909 Statement of Accreditation of the Southern Association of Colleges and Schools

When referring to the University's status of recognition by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), the accredited status should be stated according to the SACSCOC guidelines.

910 Advertising and Marketing


All advertising and marketing activities, excluding promotional merchandise purchases through approved vendors, and including but not limited to strategic planning, creative work, media placement plans and optimization of advertising/promotional/public relations budgets and resources, must be coordinated and approved through the Office of Marketing and Communication. Advertising purchases are expected to generate external awareness and interest of the University's mission, activities, achievements and stature which will lead students to enroll. Consistent with University Policy on political activity (ePolicy Manual section 607.4), advertising purchases and related marketing activities may not endorse or support political activity or entities. All media plan invoices must be paid through the Office of Marketing and Communication.. All advertising, marketing and related costs must adhere to the Troy University Contractual, Financial, and Personnel Authority Levels (Jan 27, 2004).


The Troy University Style and Graphics Standards Manual, current edition, which details the Troy University graphic standards program, is to be used in the preparation of all Marketing and Communication materials and in the use of all sanctioned social media platforms. (Chancellor's Office June 2004, review as needed) (June 2004 letter) (Updated April 18, 2013).


All trademarks and logos of the University constitute the property of the University. All use of trademarks or logos must be authorized by the Chancellor or by his/her designees.


Information published electronically must follow the same high standards as other forms of official publications.


Purchasing Promotional Items

When purchasing promotional items, all purchases must include at least one approved Troy University mark that is available to licensed vendors through Strategic Marketing Affiliates (SMA). When promotional items are purchased, the official TROY colors of cardinal (PMS 202), black, silver or gray, when silver is not possible, will be utilized. The use of the TROY colors on white is permissible. The University will use the official seal in selected applications, often in legal documents and other ceremonial applications, such as the University diploma, and will be determined exclusively by the Chancellor or a designated representative. 

Approved: Cabinet, March 19, 2008


Advertising purchased on behalf of Troy University, but not by Troy University, must be approved for content, design and placement prior to purchase by the third party, and the source of funds must be indicated in the advertisement.


Crisis Management Communication Plan

In the event of a crisis involving Troy University, the unit of Marketing and Communication will be in charge of ensuring that proper communication is achieved with all affected and interested parties, including, but not limited to, students, alumni, faculty, staff, news media and members of the community. The unit will coordinate communications with campus agencies, including, but not limited to, the Office of the Chancellor, The Division of Student Services, the Office of the Provost and the Office of the Senior Vice Chancellor for Advancement and External Relations. The Troy University Crisis Communications Plan and related procedures will be followed in carrying out this policy. 

911.1 Purpose

This plan is designed to outline policies and procedures for the coordination of communications, both internally and externally, in the event of an emergency or controversial issue. Emergencies could include fires, major crimes, bomb threats or natural disasters. Controversial issues could include police investigations, protests or academic scandals such as plagiarism and cheating. A crisis can be broadly defined as any event or situation that can have a negative impact on the University’s reputation or financial well-being or that could place lives in jeopardy.

The goal of this plan is to provide guidelines for dealing with a variety of situations and to ensure that Troy University officials and communicators are familiar with these procedures and their roles in the event of a crisis situation. The plan is designed to be used with the normal decision-making hierarchy of TROY and in no way supplants that process. This policy will be reviewed annually. An annual crisis communications drill will be required and a status report given to the Chancellor and the Executive/Senior Vice Chancellors.

This plan is designed to cover crisis communications issues only and is not interchangeable with any general crisis response plan of Troy University. In addition, this plan does not change the way emergencies are initially reported. All emergencies on any TROY campus should initially be reported to the proper authorities. This policy addresses only the communication of the emergency or controversial issue(s) with the public.

911.2 Objectives

To assess a situation to determine whether a communications response is warranted.
To assemble a crisis communications team that will make recommendations on appropriate responses.
To identify constituencies that should be informed.
Communicate facts about the crisis.
Minimize rumors.
Restore order and/or confidence.


Crisis communications assessment:

The individual who encounters the potential crisis should gather accurate information from the appropriate sources. After gathering the facts, the appropriate individual should immediately consult one of the following (in descending order and where position is applicable to the affected campus):The Senior Vice Chancellor for Advancement and External Relations and the appropriate Executive/Senior Vice Chancellor depending on the nature of the crisis.

The Associate Vice Chancellor for Marketing and Communications and the appropriate Campus’ Vice Chancellor

The Director of University Relations and/or Coordinators of University Relations
These administrators/staffers will determine singly or collectively if a Crisis Communications Team should be convened for communicating to the public and will immediately inform the Chancellor and the appropriate campus vice chancellor. The composition of the crisis communications team may include any combination of the persons in the positions listed below, depending upon the nature of the crisis or the campus on which the crisis occurs:The appropriate Senior/Executive Vice Chancellor

Campus Vice Chancellor (and for University College if recommended by the University College Vice Chancellor, the Regional Director)

The Associate Vice Chancellor of Marketing and Communications

Director of University Relations

Campus Director of Advancement

Coordinators of University Relations

Dean of Students or a representative

Associate Provost(s)

Senior Vice Chancellor for Financial Affairs and Online Education or a representative

Executive Assistant to the Chancellor

Director of Physical Plant or a representative

Principal in area affected (e.g. dean, director, department head)

Web Coordinator

University Attorney

Director of Governmental Relations

Chief of University Police/head of campus security

Director of Alumni Affairs or a representative

Director of Human Resources

Dean of Enrollment Management or a representative

Dean of International Programs or a representative

President of the Faculty Senate

Athletic Director or designee

Student representative

Campus Crisis Action Team Member


The Crisis Communications Team, after a brief assessment of the situation, should develop a plan of action to communicate the problem and our response to include some, or all, of the following:

Designate a spokesperson based on the nature of the situation

Continue fact-finding process. Review the official incident report form.  Questions to ask include:
Who, what, when, where, why and how?



Immediate action taken?

Corrective measures?

Action if emergency or controversial issue is sustained?

Draft a fact sheet to include a summary statement from the University and all known details that have been approved for release. The Crisis Communications Team Leader will confer with the Chancellor on further course of action for internal and external communications.

Notify key constituencies, internally and externally, in the manner appropriate to each constituency. Examples: Mass e-mail for faculty, staff and students, etc. or assign University Police Chief to contact peers in law enforcement agencies. Among the groups that should be considered for communications during crisis situations are:

Accreditation organizations

Administration, faculty and staff


Board of Trustees

Donors or funding agencies

Foundation Board

General public

Governmental agencies/elected officials

International constituents

Law enforcement agencies

Mass media

Military installations

Parents of students


Neighboring businesses/organizations

Web Coordinator(s)

Determine appropriate method of communication for each constituency, to include some or all of the following:
Direct communication: telephone or face-to-face

Mass media—press conference/statement/press release



Campus mail


Mass meetings

Dedicated phone lines with recorded messages

Staff crisis command center and establish media briefing center as needed.

Determine needs for campus photography and videography.

Identify need for secondary spokesperson(s) with specialized expertise.

Determine strategy for immediate internal communication

Notify key switchboards across the campus where to refer calls pertaining to the situation, to include:
Main switchboard

Chancellor’s Office

Executive/Senior Vice Chancellors offices

Campus Vice Chancellors

Associate Vice Chancellor for Marketing and Communications


Student Services/Dean of Students

Student Involvement

Human Resources

Director of University Relations

911.5 Procedures During Crisis

Appropriate designated personnel should review media regularly to ascertain coverage of the situation. Deliver clips to the appropriate administrators.

Set up information files in administration area that includes all clippings, letters, memoranda, statements and any other documents.

Provide inexperienced spokespersons with ongoing “coaching” and help them prepare for media interviews.

Take notes during crisis to be used in after-action review.

911.6 Recovery Procedures

Determine if further assistance of any victims is needed.

Determine if there is need for a campus-wide open meeting to review the crisis and the University’s response.

Ensure that any prevalent rumors have been addressed.

Hold after-action meeting

912 Unmanned Aerial Systems (Drones)


This policy supports the safety and privacy of the university community by establishing restrictions and enabling the enforcement of applicable rules and regulations controlling the use of unmanned aircraft systems (UAS), popularly referred to as drones, and model aircraft.  It applies to all university employees and students, and to third parties operating on university grounds.


  • For the purposes of this policy, the following definitions will apply: 
    Model aircraft. The term “model aircraft” means an unmanned aircraft that is: capable of sustained flight in the atmosphere; flown within visual line of sight of the person operating the aircraft; and flown for hobby or recreational purposes.
  • Operator. The term “operator” means the person who is controlling, maneuvering, or commanding the aircraft.
  • Small unmanned aerial vehicle. The term “small unmanned aerial vehicle” means an unmanned aerial vehicle weighing less than fifty-five pounds.

Unmanned aerial vehicle

  • The term “unmanned aerial vehicle” means an aircraft that is operated without the possibility of direct human intervention from within or on the aircraft.
    Unmanned aircraft system (UAS). The term “unmanned aircraft system” means an unmanned aerial vehicle and associated elements (including communication links and the components that control the unmanned aerial vehicle) that are required for the pilot in command to operate safely and efficiently in the national airspace system.


  • This policy applies to any UAS or model aircraft operated by:
    University employees and students operating in any location as part of their university employment, course instruction, or other official university activities;
  • Any person or entity operating on or above university property, whether owned or leased; or
  • Any university department wishing to rent, lease, or purchase a UAS for university business or educational purposes, or is contracting with a third party to provide such services.

Right to Prohibit

  • Troy University reserves the right to prohibit or limit the usage of UAS at any time and without prior notice on or above University property if such usage is deemed unsafe, unlawful or otherwise not in the best interest of the University or its students, faculty, staff, and/or visitors to the campus. The University Police Department is responsible for enforcement of this policy to the extent that enforcement is related to safety and security or to periods of prohibited or limited use of UAS as determined by the Division of Advancement and Economic Development or the Chancellor.

Operating requirements

  • All operation of UAS or model aircraft by university community members, or by third parties, on or above University property must comply with FAA regulations and local, state, and federal laws regarding use of UAS. Any operation or use that violates such regulations or laws is prohibited.  It is the responsibility of the operator to be informed of and adhere to all relevant laws and regulations, including relevant university policies and procedures. Specifically:All use of UAS for purely hobby or recreation purpose must comply with the FAA Special Rule for Model Aircraft.
  • All use of UAS for commercial or business purposes, including use by Troy University employees or students in support of official University functions or operations, must fully comply with the FAA’s Small UAS Rule (14 CFR part 107).
    All operators of UAS for commercial, business or official University functions must hold a valid, unexpired FAA Remote Pilot Certification in accord with the Small UAS Rule (14 CFR part 107).
  • The Remote Pilot shall provide any and all notifications as required by FAA regulations and/or University policies and procedures prior to the commencement of flight operations. Such notification may include, but are not limited to:Notification as may be required by the FAA to all airports within a 5-mile radius of the intended area of operation (Note: The majority of the Troy University Main Campus is inside of Troy Municipal Airport Class “D” airspace); and
    Notification to the University Police Department prior to flight operations on any Troy University campus.

Model aircraft or UAS may not exceed 55 pounds in accord with FAA regulations.

  • All operators of UAS must minimize risks to other aircraft and people and property on the ground. If such risks cannot be effectively minimized, then any such operation under this policy is prohibited.All operators must maintain visual line of sight of the UAS.
    Small unmanned aircraft may not operate over any persons not directly participating in the operations.
  • Operations may only be conducted during daylight or civil twilight (30 minutes before official sunrise to 30 minutes after official sunset local time).

UAS and model aircraft shall not be used to monitor or record an area where there is a reasonable expectation of privacy in accordance with accepted social norms.UAS or model aircraft shall not be used to monitor or record sensitive institutional or personal information. 

Compliance and enforcement

  • The division of Advancement and Economic Development is responsible for the administration of this policy, in coordination with other University departments and resources as necessary. The University Police Department is responsible for enforcement of this policy to the extent that such enforcement is related to safety and security.University departments who wish to purchase and operate UAS or model aircraft must notify and register such aircraft with the Division of Advancement and Economic Development.

Persons operating UAS or model aircraft on campus in violation of this policy are trespassers and may be subject to administrative or legal action including, but not limited to, being removed from campus and receiving a written directive to remain off campus.
University departments shall be responsible for ensuring contractors and vendors are aware of this compliance obligation.
Student violations may be addressed in accordance with the student code of conduct, as well as other applicable policies, and may include sanctions up to and including suspension or dismissal.
Employee violations may be resolved in accordance with University policies, including sanctions up to and including termination.
Violators of local, state, and federal laws and regulations may be referred to the appropriate law enforcement agencies.


 The Senior Vice Chancellor for Advancement and Economic Development, or designee, is responsible for the adoption of written procedures necessary for the effective administration and implementation of UAS activities at Troy University. Any exception to this rule or any written procedures regarding UAS must be approved by the Senior Vice Chancellor for Advancement and Economic Development.


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