ALL WAYS REAL. ALWAYS TROY.
It's more than a slogan. It's who we are. Discover a university where real connections and stories come alive.
It's more than a slogan. It's who we are. Discover a university where real connections and stories come alive.
We're ushering in a new chapter that stays true to our roots while looking boldly ahead. All Ways Real. Always TROY. captures the strength, spirit and determination that define our community today and for generations to come.
At TROY, we're shaped by authenticity, resilience and the people who lead with both.
We don't just celebrate the wins. We applaud the work behind them and value the relationships
made in the process. The early mornings. The late nights. The every-minute-in-between.
To all Trojans — past, present and future — welcome to a new era of TROY.
At Troy University, we live, learn and lead with a solid grounding in family values
that emphasize meaningful relationships and genuine support. We bring that same sense
of groundedness to our beautiful campuses, where our close-knit community and life-changing
mentorship create a space that welcomes people from all walks of life. Nontraditional,
first-generation, military students and those from international communities find
their home away from home here. It's the small things — like knowing each other's
names, saying “hi” as you walk by someone — and the not-so-small things — like the
Odyssey Convocation and mental health counseling — that form the community everyone
needs to become their best selves.
Our legacy is built on heart and hard work, where no challenge is too great and no
goal too ambitious. Pioneering online education wasn't the easy road, and neither
is building doctoral programs or research facilities to become a Carnegie R2 institution.
But resilience is in our DNA — we stand strong, stay humble and never lose sight of
our vision. With this mindset, we grow stronger through tough challenges,embracing
the deep self-discovery that comes with it. Our students do the same. Many hold full-time
or part-time positions or serve in the military while working on their degrees. Many
also embrace global opportunities to prove themselves and learn from our diverse world.
Together, we drive impact by keeping our standards high and our expectations for ourselves
even higher. The results of our values, vision and drive speak for themselves. Our
students, faculty and staff all have their own stories of success — each as unique
as the individual. For some, it's forging valuable connections with worldwide influence.
For others, it's prestigious grants and fellowships or leading in their communities
through non-profit work. For TROY, success looks like transforming education through
global initiatives and innovative collaborations. Achievement comes in many forms,
and each of us has a vital role to play on the worldwide stage. And while our athletic
and academic accolades are many, it's our confidence, our pride in our community and
our lasting legacy that inspires us to lead boldly and live lives filled with purpose.
Troy University is launching a new brand campaign that celebrates the authentic, transformative
experiences that make being a Trojan special.
Titled “All Ways Real. Always TROY.” the campaign highlights the values of discovery,
exploration, persistence, leadership and mutual support that define the Trojan experience.
Developed in partnership with Carnegie Higher Education, the campaign emerged from a comprehensive brand research effort involving internal
stakeholders, external perception surveys and competitive analysis. The result is
a message that reflects not only what the University offers, but who Trojans are.
Read the Full Story
We foster a nurturing environment that creates successful students, well-rounded citizens and competitive graduates. At Troy University, our culture of support begins with a warm welcome. It continues into the classroom, where professors greet students by name. And it lasts far beyond graduation, with a worldwide community of Trojans who propel each other to success of every kind. Here, every interaction makes students feel welcomed, because we treat every moment as an opportunity to help every student reach their fullest potential. By cultivating a place of beauty and deep care where we offer the best of ourselves — mind, body and heart — we champion each community member, ensuring everyone can thrive from the classroom to the furthest reaches of our world.
Our determination enables us to overcome challenges, grow through change and work diligently to achieve success again and again. At Troy University, we do the difficult things well. Whether it's creating a no-barrier learning environment or fostering cross-disciplinary connections, we embrace challenges with an incredible sense of purpose. Our steadfast vision and traditional values drive us to continually push for greatness, even — or especially — when the world tells us to settle for good enough. We never rest on our accomplishments but always look ahead, striving for what's next and what's best without losing sight of where we come from.
We lead with great intention, unlocking extraordinary opportunities in our pursuit of excellence. At Troy University, our award-winning athletics, nationally recognized programs and global influence rival those of larger universities. We're proud of those accomplishments, but far from satisfied, because we hold ourselves to a higher standard. Our victories, achievements and innovations are driven by a greater purpose — ensuring every success makes a lasting, tangible impact. From cutting-edge programs to far-reaching partnerships, we don't measure excellence by accolades and rankings alone but by the enduring mark we leave on the world.
The stacked TROY logo serves as the University's primary wordmark in our identity series. The two-color version is the preferred form and should be used whenever production and space allow. For digital or web applications, the one-color white version is recommended.
The logo was originally developed from the Novarese typeface but has been custom-modified. Because it is a proprietary mark, no substitutions or recreations are permitted. Always use the official logos provided in these standards.
Troy University's strong brand identity adds value to each unit, just as each unit adds value to the larger institution.
Multiple logos are available to meet the needs of academic units. The primary stacked and T Sword logos may be paired with academic unit titles as shown, and the horizontal logo may also be used with unit titles when needed to fit space requirements. The reversed (white on cardinal or black) version is preferred when used in a digital or website application.
Some named entities, such as the Sorrell College of Business, also have historic logos. See the section titled “named entities” for more information.
Unit logos use approved typefaces but are individually adjusted for custom design. Request logo files from Marketing. Do not substitute locally designed artwork.
T-shirts purchased with University, donor, partner or sponsored program funds must be cardinal, or must have predominantly cardinal graphics on a secondary TROY color (black, gray or white).
Standard exceptions are the following:
Special exceptions may be granted by Marketing for special use shirts such as those for referees, goalkeepers, camp leaders or other individuals who must be identified by shirt color.
Share your TROY stories with the world using #AllWaysReal #AlwaysTROY. Customize your social accounts and get engaged. Here are a few custom graphics to get you started. Go Trojans!
The Presidential Seal is reserved for official documents and ceremonial applications. Such occasions are limited to the University diploma, decrees and other legal documents and materials created for ceremonial purposes. Using the following options, the Presidential Seal approval is determined exclusively by the Chancellor or a designated marketing representative.
The seal may also be used on facilities, with approval by the Chancellor through Marketing.