Data Analytics - Global Business | Troy University

Data Analytics - Global Business

About the Data Analytics Concentration

Are you curious and analytical? If you enjoy problem solving and dissecting data, TROY’s bachelor’s degree in global business with a concentration in data analytics may be the degree for you! Effective companies and organizations understand success comes with an element of risk-taking. For this reason, companies are always on the lookout for those who know how to predict opportunities and risks from a business standpoint. This degree will provide you with the skills and the know-how to predict success and potential pitfalls within the world market in a wide array of areas such as business, engineering, pharmacology and architecture.


“The Data Analytics concentration program has great professors who really work to help you learn, find success and who give you the foundational skills that will be needed to be successful in the workplace.”

Jess Jacobsen  |  Bachelor of Science in Business Administration with a concentration in Data Analytics '20


Learn Business Analytics from the Best

Within TROY’s data analytics program, you’ll be taught by experienced faculty members who are dedicated to seeing you succeed in your academic and future professional career. By combining facets from various business areas, mathematics and information technology, your courses will teach you to extract information from large databases in order to help your future company or organization with its decision-making. You’ll learn the ins and outs of predicting business outcomes based on patterns, relationships, trends and customer behavior.

Analytics Skills You Will Learn

Upon graduation, you’ll enter the global business community with the skills to identify relevant information and examine data. You’ll also be able to creatively solve problems, collect and organize data from various sources and advise the key decision-makers and shareholders on the best courses of action. Your training will help you analyze and manage information to create business intelligence and communicate your insights through creative visualizations and business terminology.

Visualizing a Data Analytics Career

According to the Bureau of Labor Statistics, careers centered on data analytics are projected to see a significant increase within the next decade. For example, within the business sector, employment of operations research analysts is projected to grow by 25% between 2029 — much faster than average for other occupations. Market research analyst positions are projected to increase by 18% by the year 2029.

Program Video


Frequently Asked Questions About Data Analytics

  • Management Analyst
  • Business Analyst
  • Data Analyst
  • Data Scientist
  • Financial Analyst
  • Quantitative Analyst
  • Operations Analyst
  • Marketing Analyst
  • Project Manager

Overall, data analysts work everywhere. They work in the industries of healthcare, marketing, retail, investment banks, insurance, technology.

  • Management & Financial analysts may travel frequently to meet with clients. Some work more than 40 hours per week.
  • Operations research analysts spend most of their time in offices, although some travel may be necessary to meet with clients. Almost all operations research analysts work full time.
  • Because most industries use market research, marketing analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.


  • Management Analyst
  • Business Analyst
  • Data Analyst
  • Quantitative Analyst
  • Financial Analyst
  • Accounting and Finance
  • General Business
  • Human Resources Management
  • Information Systems
  • Management
  • Marketing
  • Risk Management Insurance

Data Analytics Skills Needed

Data Analytics Graphic

As a child, Dr. Jeffrey Bohler would cut out articles from magazines like Popular Science and Popular Mechanics and paste them onto note cards. He would then enthusiastically share the information he collected with his friends and family.

“I guess I was a little bit of a geek or nerd long before those words were more generally used,” says Dr. Bohler. “I’d share those notes with my friends and ask, ‘Did you know about this?’ and ‘Did you know about that?’”

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Program Locations

  • Troy Campus