Marketing
About the Office of Marketing
TROY’s Department of Marketing oversees all official University marketing strategies and campaigns and is responsible for TROY’s policies, processes and brand management goals. TROY Marketing specializes in data analysis, advertisement placement, photography/video creation, graphic design, web publishing, copywriting, publications, copy editing, collateral, branding and print on demand. TROY Marketing continues its mission of promoting the University while inviting potential students to experience the Trojan Warrior Spirit for themselves.
Marketing Resources
Chief Marketing Officer
(334) 670-5830
johnson@troy.edu
Jane Martin
Assistant Director of Marketing
(334) 670-5823
jfmartin@troy.edu
Rob Drinkard
Director of Advertising
(334) 808-6381
rldrinkard@troy.edu
Mark Moseley
Art Director
(334) 808-6856
mmoseley@troy.edu
Jo Reihner
Marketing & Communication Project Manager
(334) 670-5830
jreihner@troy.edu
Whitney Bowers
Multimedia Content Specialist
(334) 808-6713
wbowers@troy.edu
Zhane McKee
Graphic Designer
(334) 808-6533
zmckee@troy.edu
If you would like to submit a helpdesk ticket online please follow the instructions below:
1. Visit our help desk page and click “Submit a Ticket.”
2. Enter your name is under “Requestor.”
3. Under “Urgency,” select a timeframe based on when you will need the materials in hand. When selecting the type of “Urgency,” please consider that creating NEW materials could take two to four weeks, including the time required for the Marketing office’s approval process and your revisions.
4. Under “Request Type” you will select between the following:
- “Advertisement Placement”
- “Troy.edu”
- “Creative”
- Please note that when you select “Creative” or “Troy.edu,” additional fields will appear to further specify the type of creative or website request you are making.
- “I don’t know what I want or Other”.
5. Under “Description,” please provide as many details as possible, including whether you will require copy or will provide copy for us.
6. When you reach the attachment section, include any previously referenced documents and any attachments that illustrate the preferred look or feel you would like for your request (if any).
7. Finally, select a due date. This date should be the latest you need to have the final project in hand and should align with your “Urgency.” Again, please keep in mind the time required to create and revise your request.
8. Once your ticket is submitted, a staff member will contact you within one to three business days to confirm your request via the ticketing system (email) or phone.
9. Your ticket will then be assigned to the appropriate staff member for creation.
10. Remember to check your email regularly, as updates on your request will be communicated through the ticketing system (email).
University Relations
If your request is news, story, blog, or social media-based, it must go through your reps in University Relations. Please email Matt Clower at mclower@troy.edu for more information.
https://www.troy.edu/about-us/offices-departments/office-university-relations/
Creative
- Print- any items that can be printed, we will need sizes for any of these items
- Mail
- Mailer
- Bifold/Trifold
- Postcard
- Cards
- Greeting Card
- Invitation
- Save the dates
- Signage
- Yard sign
- Flyer
- Poster
- Events
- Mail
- Banner (half, full, retractable)
-
- Event Program
- Promotional Item
- T-shirts
- Stickers
- Cups
- Pens
- Buttons
-
- Informational
- Table tent
- Rack card
- Trifold/Bifold Brochure
- View book insert
- Other- includes logos, email headers, and any items not specified.
GreenTree Marketing
All collateral materials are managed through Print on Demand and accounts have been setup for Colleges/Schools and locations. Contact your Area Director or Dean to request access or products.
TROY Licensing serves to control, protect, enhance, and license the university name
and identifying marks for commercial and internal merchandise and products.
TROY Licensing works with Affinity Licensing to regulate, promote, enforce and protect
the use of the university’s name, likeness, and identifying marks, both on and off
campus.
Vendors who are interested in becoming licensed should contact Affinity Licensing
via their website https://affinitylicensing.com/licensing
Search for Licensees
TROY Today Magazine
Whether it’s through our news blog TROY.Today or our reimagined, updated TROY Today Magazine — formerly known as TROY Magazine — we want to keep you filled in on the latest news from Troy University!
TROY Today Magazine not only compiles important news and updates from the University’s blog, but it also premiere’s engaging, in-depth features that you can read months before they’re available online.
Find out what’s going on at TROY Today!
Contact Information
TROY Today Magazine is published for alumni members, donors, students, parents and friends of Troy University. For more information, contact the office of Marketing and Communication at:
256 Adams Administration Building, 256 Adams Administration Building, Troy, AL 36082
1-334-670-5830 • troymagazine@troy.edu
To be added to our mailing list, contact the Troy Alumni Association.
Find us on SOCIAL MEDIA or on at the University's official blog TROY Today.
Fall/Winter 2019
Spring/Summer 2019