"The goal of the GEEKS campaign is to make our students aware of the overarching strategic initiatives of the college. Our faculty and staff work everyday to instill these important traits represented by the GEEKS slogan into our students. In the end, it is my hope that our collective efforts in meaningful teaching, engaging, caring and sharing will produce graduates with a strong foundation for successful careers and rewarding lives."
- Dr. Judson C. Edwards, Dean
The GEEKS acronym reflects the key attributes ascribed to Sorrell College graduates, as found in our mission statement:
G LOBALLY AWARE
E NGAGED WITH THE BUSINESS COMMUNITY
E THICAL DECISION MAKERS
K NOWLEDGEABLE TO COMPETE