The total experience within the School of Hospitality, Sport and Tourism Management (HSTM) facilitates students to have an exceptional fundamental education, exposure to working professionals, and internships. As a result, students are provided a competitive advantage in a job market that is projected to double in the next decade.
The School of HSTM prepares students for a variety of positions in the hospitality, sport, and tourism industries. The goal of the faculty and school is to create an integrated academic learning environment for analyzing and resolving the challenges in the deliverance and business of hospitality, sport, and tourism. The faculty and staff are committed to providing support for student achievement. Students can enter the hospitality, sport, and tourism industries with exceptional knowledge, professional preparation, and the confidence to assume leadership positions.
With experiential learning at the forefront, our degree program offers business coursework tailored to hospitality, tourism, and events industries.
Hospitality, Tourism and Event Management Bachelor's
Covering hospitality, sports and tourism management, the sports management major allows you to create your own path to a career in sports.
Sport Management Bachelor's
TROY's Sport Management master's will help you become a leader in this booming field. Choose a general sport management or collegiate sport concentration.
Sport Management Master's
Whether you want to teach or become the CEO of an award-winning team, TROY's doctorate in sport management will help you get there.
Sport Management PhD
A new partnership between TROY Athletics and the Sorrell College of Business' School
of Hospitality, Sport and Tourism Management created a master's level curriculum to
give students hands-on work experience inside an NCAA Division I athletics department.
“We are excited to partner with our colleagues in the School of Hospitality, Sport
and Tourism Management to provide meaningful ‘hands-on' opportunities for our sport
management graduate students as we look to grow together,” said TROY Director of Athletics
Brent Jones. “As an athletics department, this collaborative partnership is a huge
win-win for both our graduate students but also our student-athletes."
Our mission at the School of HSTM is to equip undergraduate and graduate students to become future leaders and scholars in Hospitality, Sport, and Tourism Management. We achieve this by offering exceptional integrative and experiential academic preparation in a collaborative environment, conducting impactful research that influences the Hospitality, Sport, and Tourism industries at local, national, and global levels, and providing professional and community service. Our commitment to your success and our industry impact is unwavering.
As part of the Sorrell College of Business, which holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the School of HSTM offers a range of undergraduate and graduate degree options, available in both traditional and fully online formats
Welcome to the School of Hospitality, Sport, and Tourism Management (HSTM)!
"Educate the mind to think, the heart to feel, and the body to act." This philosophy is the cornerstone of TROY's approach to education, where we are
dedicated to nurturing highly skilled professionals and compassionate and thoughtful
leaders. We believe in inspiring our HSTM students to make a positive impact in their
chosen fields. Also, aligned with the Sorrell College of Business GEEKS principles
- Global, Engaged, Ethical, Knowledgeable, and Successful - the HSTM faculty is committed
to shaping students who are deeply engaged with the world, ethically driven, and prepared
for success. We recognize and embrace the fact that the hospitality, sport, and tourism
industries are dynamic and globally interconnected. Our programs are crafted to address
these evolving challenges, ensuring their relevance and adaptability.
The School of Hospitality, Sport, and Tourism Management is enthusiastic about the future of our programs. We are committed to continuously challenging ourselves and adapting to the changes in higher education and the industries we serve. Our primary focus remains on our students, and we invite you to join us on this exciting journey. Go Trojans!
Sincerely yours,
Win Koo, Ed.D.
Director & Professor
The HSTM program at Troy University holds accreditation by the Commission on Sport Management Accreditation.
The Sorrell College of Business at TROY is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
The Princeton Review recognized Troy University among its “Best of the Southeast” rankings for the 20th consecutive year.
The International Center for Hospitality, Sport and Tourism (ICHST) was created in response to the continued growth of the hospitality, sport, and tourism industries. ICHST provides a focal point for coordinating research, providing educational and training programs, and functions as a think tank and informational resource for hospitality, sport, and tourism related issues at Troy University, within the State of Alabama, and at the national and international levels.
ICHST's vision is to become the epicenter of excellence for innovative research and service to the hospitality, sport, and tourism industries, and to utilize the power of these industries for sustainable community development.
The mission of ICHST is to cultivate relationships with stakeholders in the hospitality,
sport, and tourism industries in order to create an integrated research and learning
environment for analyzing and resolving the challenges within these industries and
promoting sustainable community development practices. The Center pursues this mission
by: conducting innovative research that is pertinent and applicable to these industries
at the local, national, and international levels; providing educational and training
opportunities; and serving as a facilitator for member engagement.
ICHST's affiliated faculty have extensive knowledge and practical experience in the hospitality, sport, and tourism industries. Faculty members affiliated with ICHST are well-known for their expertise in a variety of research areas which include: economic impact, economic valuation, marketing, organizational behavior, human resource management, service quality, risk management, event planning and management, facility management, tourism development and planning, and many others.
If your organization has educational and/or research needs, please contact ICHST at (334) 670-3827 or hstm@troy.edu.
Dr. Win Koo was promoted to the Director of Hospitality, Sport, and Tourism Management in August 2024. Dr. Koo will continue to teach marketing courses in our undergraduate program and serve our doctoral program as needed, but he will primarily be responsible for leading our team and overseeing our programs. He has been a valuable member of the School of HSTM for some time now and look forward to the progress we know he will make within our programs. Dr. Koo hopes to provide more diverse experiences for the students in HSTM. He has many goals that he hopes to achieve in his new role with the School of HSTM and feel certain he will guide us in the best way moving forward.
In December 2024, HSTM hired a new Academic Program Coordinator, Ms. Lily McDaniel to assist the School of HSTM.
Lily received her Bachelor of Science in Hospitality, Sport and Tourism Management with a concentration in Tourism Management and minor in Event Management from Troy University in May of 2024. She is currently pursuing a Master of Science in Project Management from Troy University. She has worked in local tourism and community development-based agencies and several chambers of commerce in southeast Alabama throughout her time at Troy and since graduating. She is exciting to be serving the School of Hospitality, Sport and Tourism Management as the new Academic Program Coordinator. In this role, she will be assisting the students and HSTM faculty with scheduling, registration, and recruitment efforts throughout the year. We are excited to welcome Lily to the HSTM team and feel she will be a great asset to our school.
Two of our HSTM faculty members, Drs. Christopher Atwater and Patrick Holladay wrote textbooks relative to their respective disciplines.
Dr. Atwater was the first author on the Applied Sport Business Analytics text that he co-authored with R. Baker and T. Kwartler in late 2022. Applied Sport Business Analytics provides a practical explanation of the use of data analytic metrics in sport management, ultimately helping students to make strategic, data-informed decisions. This textbook is published by Human Kinetics, a popular publishing house for sport management related textbooks.
Dr. Holladay more recently sole-authored the textbook, Teaching Agritourism: A Practical Approach. This textbook provides a toolkit for developing pedagogy as it relates to agritourism, agricultural studies, and tourism in general. This textbook was published by Edward Elgar Publishing in November 2024.
Learn MoreUndergraduate HSTM 4490 Internship Packet [PDF]
Undergraduate HSTM 4490 NON-Experiential Internship Packet [PDF]
Undergraduate HSTM 4485 Practicum Packet [PDF]
TROY Online Undergraduate HSTM 4488 Internship Packet I [PDF]
TROY Online Undergraduate HSTM 4489 Internship Packet II [PDF]
Graduate Internship Materials [PDF]
Rubric for MSSM Portfolio [PDF]
As a discipline, sport management is an incredibly diverse field with many opportunities to elevate your career. Most of TROY's doctoral alumni are experienced and serve as leaders in industry and academia. TROY's program places a special emphasis on developing both leadership and scholarly skills. “The Ph.D. program prepares students to become visionary leaders and scholars through the researcher-academic model of Ph.D. training,” says Dr. Koo, HSTM Department Director.
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