This introductory course examines the communication and persuasion concepts underpinning public relations, in addition to public relations history, role, ethical and professional standards, strategic planning and tactical planning.
A case study and project-based approach to public relations research, strategy setting and tactical implementation. Prerequisites: PRJ 2230 and either JRN 1102 or PRJ 3375.
This course (designed for non-journalism majors) focuses on developing the professional writing skills required for public relations practitioners, AP style and how to write effectively for clients, the media and for online publications.
Practical experience in preparation of public relations messages for a client. This course is limited to juniors and seniors Prerequisite: PRJ 3321. Co-requisite: PRJ 4423.
Application of public relations theory and best practices resulting in the creation of a complete public relations campaign for a client. This course is limited to juniors and seniors Prerequisite: PRJ 3321. Co-requisite: PRJ 4419.